Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing 1

Skift https://skift.com/2019/06/06/skift-forum-europe-video-ai-and-personalization-the-next-stage-in-travel-marketing/

Skift Take: Artificial-intelligence was a hot topic at this season’s Skift Forum Europe in London. Within this video recap by the eventwe learn more about the way Tinyclues is helping traveling brands such as Thomas Cook utilize AI to deliver more personalized buying and purchasing experiences to customers at scale.

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Expedia rolls out Guest Insights technology for booking behavior intel

Information analyzed by Guest Insights comprises guest source details, average daily rate, average booking window, average cancellation rate and other historical info.
REGISTER NOW! Expedia Group, Booking Holdings, Ctrip, MakeMyTrip and many others talk in the Phocuswright Conference 2018
Click the link for details, tickets and also this program for this past year ’s event in la, November 13 15.

The company claims that the technology enables hotels to comprehend”demand patterns on a further degree” which should mean improved conversion rates.
The data can also be filtered by country or region and also a recommendation engine then provides suggestions of how to make utilize of the insight in marketing campaigns.
Expedia Group is currently extending its own Guest Insights technology to most of hotels following a pilot in a lot of markets.
Guest Insights may be the latest in a series of technology developed by Expedia because of the hotel partners. Early last year it released Guest Review Insights, an overview investigation tool helping hotels estimate feedback and benchmark against partners.

The system discusses data onto a property, its competitors and other market intelligence to help hotels find out about tourists’ travel grounds and booking behaviour.

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Prowler Raises $24 Million for Decision Tool: Travel Startup Funding This Week

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing 2

Skift https://skift.com/2019/05/24/prowler-raises-24-million-for-decision-tool-travel-startup-funding-this-week/

The cofounders of Prowler.io, together with CEO Vishal Chatrath (center), chief tech officer Dongho Kim (left), along with head of finance Engineering Aleksi Tukiainen (right). Last week, Prowler.io and also different start ups received commissions. Prowler.io
— Sean O’Neill

Prowler.io
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