Information analyzed by Guest Insights comprises guest source details, average daily rate, average booking window, average cancellation rate and other historical info.
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The company claims that the technology enables hotels to comprehend”demand patterns on a further degree” which should mean improved conversion rates.
The data can also be filtered by country or region and also a recommendation engine then provides suggestions of how to make utilize of the insight in marketing campaigns.
Expedia Group is currently extending its own Guest Insights technology to most of hotels following a pilot in a lot of markets.
Guest Insights may be the latest in a series of technology developed by Expedia because of the hotel partners. Early last year it released Guest Review Insights, an overview investigation tool helping hotels estimate feedback and benchmark against partners.
The system discusses data onto a property, its competitors and other market intelligence to help hotels find out about tourists’ travel grounds and booking behaviour.