Q&A: HomeToGo on metasearch in the vacation rental industry

How can you view metasearch platforms evolving in vacation rental and more widely especially in light of these challenges faced by Tripping?
How do you imagine brand is in meta-search?
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Would you share what you customer acquisition strategy is as you move against far larger businesses with heavy pockets?
We canâ$™t speak to Airbnbâ$™s current or future strategy, but by considering a number of the domains you’ll discover that Airbnb is already a partially integrated partner. For example, via popunder users may readily reach and compare prices on Airbnb.

In such a competitive vertical, that is very cost intensive in regards to promotion, we spend sensibly and with intention. Our growth in the US market demonstrates that we are making the ideal decisions with your share of TV ads, retargeting, and other advertising and advertising efforts.
Q&A: HomeToGo on metasearch in the vacation rental industry 1

HomeToGo recently acquired Casamundo. Can you share anything more concerning how this fits in with the general plan?

Our 300 partners work together to get many different motives – among which will be we are able to offer a new stream of exceptionally capable â$œready-to-bookâtraffic to their own sites and listings.

Casamundo has a wonderful team and brand in the united kingdom and European vacation rental market. Weâ$™re looking forward to continued to build, as a set, the very best vacation rental search experience available on the marketplace.

Doesn’t having Airbnb engage in the model hamper it in anyway? Why is it that you presume Airbnb has chosen this strategy and you presume thereâ$™s no chance it’s going to change itâ$™s mind later on?

HomeToGo along with Casamundo’s insights and experiences match each other and create a promising prospect for future growth and development.

From a policy standpoint 90% of this inventory is the same for all hotel metasearch engines. None of the big vacation-rental providers have over 20% of their marketplace. This sets HomeToGo at a plus as aggregation goes beyond simply price comparison.

Why you presume vacation-rental needs a meta search platform?

Phocuswire talked to Dr. Patrick Andrae, leader of HomeToGo about current trends and the demand for meta-search in the vacation rental market.

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How would the OTA giants decide to divert advertisements spend from meta search affect their evolution moving ahead?
Making the process even easier for an individual is key.
While there are many large players out there, a provider is limited to only their inventory.
Inevitably, less robust products will dropoff. The winner is going to have the ideal technology, user experience, and partnerships. At the end, it’ll be a â$œWinner requires allâ$� situation and we are on a very promising path.

And, clearly, meta search has tried to turn into a part in the process – with some big investment rounds going in to startups and, unfortunately, some fairly high profile casualties on the way.

With this technology we give users the most significant choice with one quick look, while machine learning based sorting technology guarantees that the answers are rated by importance for the requirements of the respective user that searches.
As OTA giants like booking and expedia race in order to add vacation-rental inventory with their offering â$” with the belief that consumers wish to compare conventional accommodation and rentals â$” how can vacation leasing metasearch make itâ$™s markers?
Once a company has a great base, building a brand helps build consumer confidence and recognition, and it is always important in an aggressive sector.
We are also the technology leader in metasearch for vacation rentals. HomeToGo is based on a complex investigation technology that integrates, combines, and deduplicates the data of hundreds of partner websites to make the worldâ$™s accommodations easily accessible and equal for everybody.
The lodging sector was in the spotlight for the last few decades. It’s attracted attention of the online giants however also witnessed the entry of adventuresome new players like Airbnb.

As people have more and more accustomed to this idea of a secondary rental as being a lodging, they have been more likely to try out new methods of locating the ideal vacation rental for his or her preferred destination, budget, and needs -meta-search makes it effortless to accomplish exactly that.
Of course, brand is critical, but building a brand with no foundation of a solid merchandise and higher excellent tech will only carry you so far.

In general, meta search is going to have to continue to evolve to accommodate users seamlessly.

Google is an internet search engine, therefore it seems sensible that they aggregate travel inventory such as hotels and flights. But, flights and hotels are more straightforward to aggregate.
In addition, our innovative technologies offers the user with a lot of benefits while performing their search. We see this reflected at the large amount of return and lead traffic that continues to grow monthly.
The vacation rental market is extremely fragmented – much more in relation to the hotel or flights economy. You’ll find hundreds of internet sites offering holiday rentals – normally it takes users hours of searching to find the ideal lodging for their needs.

In our personal experience for this particular dilemma, and hearing our friends whine about the annoyance of trying to find a vacation rental, the need for a remedy was clear. Thus, HomeToGo was first born.

Most meta-search platforms with a lower quality product will likely soon be negatively impacted by thisparticular. When an OTA isn’t getting value back from the metasearch, it is inevitable they are going to quit spending .
For smaller vacation rental sites we help them gain visibility (we send over 20 million users per month to our own spouses ). Generally, this might hurt platforms which rely on a very low number of partners.

We now aggregate and compare more internet sites, and therefore more vacation rentals, more than anyone else. This allows an individual with a faster, easier, and much more inexpensive method to get the very ideal accommodation due to their particular needs.

For HomeToGo, the future involves expanding our localized and offering product when enhancing our search functionality even further to continue to give the most useful results no matter the search.

Together with HomeToGo, you can search for exactly what you need, at exactly the ideal price, and book together along with your preferred web site -fast.

Most likely, Casamundo will open its own platform to additional aggregators also.

The vacation rental market is incredibly fragmented. There are actually hundreds of websites offering vacation rentals. For an individual, finding the things they are looking for quickly, economically, and also at the ideal price, is essential.

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