Q&A: HomeToGo on metasearch in the vacation rental industry

HomeToGo and Casamundo’s insights and experiences complement each other and make a promising prospect for future growth and development.
Casamundo has a great team and brand in the UK and European vacation rental market. Weâ$™re excited about continuing to build, as a set, the best vacation rental search experience on the market.
Of course, brand is critical, however building a brand with no base of a solid merchandise and high excellent tech will only carry you thus far.
In this an aggressive vertical, that is very cost intensive in regards to promotion, we spend wisely and with purpose. Our growth in the US market shows that we are making the right decisions using our share of television ads, retargeting, along with other advertising and advertising campaigns.

How do you view meta search platforms growing in vacation-rental and more widely especially in light of the challenges faced by Tripping?

Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends along with the need for metasearch in the vacation rental industry.
Our 300 partners work with us for a variety of motives – one of which will be that we are able to provide a fresh flow of highly qualified â$œready-to-bookâtraffic to their websites and listings.
We aggregate and compare more internet sites, and thus more holiday rentals, more than anybody else. This supplies the user with a faster, easier, and more cost efficient way to find the best accommodation for their specific needs.

We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by looking at a few of our domains you’ll discover that Airbnb has already been a partially incorporated partner. For example, via popunder users can easily realize and compare prices on Airbnb.
For HomeToGo, the future involves expanding our offering and localized product when enhancing our hunt functionality even further to keep to provide the best results regardless of the search.
Additionally, our advanced technology supplies the user having a great deal of benefits while performing their search. We see that reflected in the great deal of return and lead traffic which continues to grow monthly.

How important do you believe brand is in meta search?

How does the OTA giants decision to divert advertisements spend away from metasearch affect their development happening?
We are also the tech leader in meta search for vacation rentals. HomeToGo is dependant on a complex search technology that integrates, combines, and deduplicates that the data of tens of thousands of partner web sites to make the worldâ$™s vacation-rentals easily reachable and comparable for everybody.
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The vacation rental market is very fragmented. There are absolutely hundreds of sites offering vacation rentals. For a user, finding what they are looking for fast, economically, and at the best price, is key.
Above all, Casamundo will open its own stage into other aggregators as well.
Once an organization has a strong foundation, building a brand will help build user recognition and trust, which is obviously critical in a competitive market.

Doesn’t needing Airbnb participate at the version hamper it in anyway? Why do you think Airbnb has plumped for this strategy and you think thereâ$™s any chance it’ll change itâ$™s mind later on?

The private accommodation sector has been in the spotlight for the past few decades. It has attracted the attention of the internet giants but also observed the entry of new players like Airbnb.

HomeToGo recently acquired Casamundo. Would you share anything further about the way this ties in with the general strategy?

And, clearly, metasearch has tried to become a part along the way – with some huge investment rounds moving into start ups and, regrettably, some fairly high-profile casualties on the way.

For smaller vacation rental sites , we help them attain visibility (we send over 20 million users per month to our own partners). In general, this could hurt platforms which rely on a low number of partners.

Making the process even easier for an individual is essential.

Q&A: HomeToGo on metasearch in the vacation rental industry 1
Why do you presume vacation rental needs a meta search platform?

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Inevitably, less powerful services and products will drop off. The winner will have the best technician, user experience, and partnerships. At the very end, it’ll be a â$œWinner requires allâ$� situation and we’re on a really promising path.

From a coverage perspective 90% of this inventory is identical for many hotel meta search engines. Not one of the significant vacation rental providers have more than 20% of their market. This sets HomeToGo with a benefit as aggregation goes well beyond simply price comparison.
From our personal experience with this particular dilemma, and hearing our buddies whine about the hassle of searching for a vacation rental, the need for a solution was clear. Thus, HomeToGo was born.
Google is a search engine, therefore it makes sense for them to aggregate travel inventory such as resorts and flights. However, flights and hotels are more straightforward to aggregate.
The vacation rental market is excessively fragmented – much more so than the flights or hotel market. You’ll find hundreds of websites offering vacation rentals – normally it takes users hours of searching to find out the perfect accommodation for their needs.

In general, metasearch is going to need to continue to evolve to accommodate users seamlessly across apparatus, for example voice search tech.

As OTA giants such as booking and expedia race to add vacation-rental inventory with their own offering â$” with the belief that consumers wish to compare conventional lodging and leases â$” how does vacation rental meta search make itâ$™s mark?
Many meta-search platforms with a lower quality product will soon be negatively affected with this. If an OTA isn’t getting value back from the metasearch, it is inevitable that they will stop spending with them.
Together with HomeToGo, you are able to search for what you require, at exactly the best price, but book together with your preferred web site -fast.
Would you share what you customer purchase strategy is as you go up against bigger organizations with heavy pockets?

When there are lots of significant players available, a provider is limited by only their inventory. By offering an aggregation of several providers at the exact identical time, vacation rental metasearch makes life easier for users.
As people get more and more accustomed to this idea of a vacation lease as a valuable lodging, they have been more likely to experiment with new ways of locating the best vacation rental to get his or her desired destination, budget, and needs -metasearch makes it easy to accomplish just that.
With this technology we now provide users the largest choice with one quick look, whilst machine learning established sorting technology guarantees the outcomes are rated by importance for the requirements of the individual user which searches.

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