Q&A: HomeToGo on metasearch in the vacation rental industry

With HomeToGo, you can look for exactly what you require, at the very best price, but book with your preferred website -fast.

How important do you believe brand is at meta-search?

Does not having Airbnb engage in the version hamper it anyway? Why do you presume Airbnb has plumped for this strategy and you presume thereâ$™s no chance it’ll change itâ$™s mind in the future?
Of course, brand is crucial, however building a new with no foundation of a robust product and high quality tech will only carry you so far.
HomeToGo along with Casamundo’s experiences and insights match one another and make a promising prospect for future growth and development.

Google is a search engine, so it is reasonable for visitors to aggregate travel inventory such as flights and hotels. But, resorts and flights are more straightforward to aggregate.
The private accommodation sector was in the spotlight for the last few years. It’s attracted attention of the internet giants however also witnessed the entrance of adventuresome new players like Airbnb.

Additionally, our innovative technologies provides the user with a great deal of benefits while performing their own search. We see that reflected in the great deal of return and direct traffic that continues to increase each month.

Generally, meta search might have to continue to evolve to accommodate users seamlessly across apparatus, including voice hunt technology.
For smaller vacation rental sites we help them attain visibility (we ship over 20 million users per month to our own spouses ). In general, this may possibly harm platforms that rely on a very low number of spouses.
Phocuswire spoke to Dr. Patrick Andrae, leader of HomeToGo about current trends as well as the need for meta search from the vacation rental market.

As OTA giants like booking and expedia race to add vacation rental inventory to their offering â$” with the impression that consumers want to compare traditional accommodation and leases â$” so how exactly does vacation rental meta search make itâ$™s mark?

Our 300 partners operate with us for a variety of motives – one of which is we are capable to provide a new flow of exceptionally qualified â$œready-to-bookâ$� traffic for their sites and listings.
The vacation rental market is extremely fragmented – much more in relation to the flights or hotel economy. You can find hundreds of web sites offering vacation rentals – normally it takes users hours of searching to find the ideal lodging for their needs.
With this technology we provide users the most significant choice with one quick look, whilst machine learning based sorting technology guarantees that the results are ranked by relevance for the requirements of the respective user that hunts.

Casamundo features a excellent team and brand in the UK and European vacation rental market. Weâ$™re excited about continued to build, as a group, the very ideal vacation rental search experience on the market.
We aggregate and compare more internet sites, and thus more holiday rentals, more compared to anybody else. This gives an individual with a faster, easier, and much more cost efficient method to get the very ideal accommodation because of their precise needs.
Q&A: HomeToGo on metasearch in the vacation rental industry 1
We are also the tech leader in meta search for vacation rentals. HomeToGo is dependant on a complex search technology which integrates, combines, and deduplicates the data of hundreds of partner web sites to make the worldâ$™s vacation rentals readily accessible and comparable for everyone.

The vacation rental market is incredibly fragmented. There are hundreds of websites offering bus rentals. For an individual, finding what they’re searching for quickly, efficiently, and at the ideal price, is essential.

Inevitably, less powerful services and products will dropoff. In the conclusion, it will be a â$œWinner requires allâper scenario and we are on a very promising path.
Most likely, Casamundo will open its own stage to other aggregators too.
How do you view meta-search platforms growing in vacation-rental and more widely especially in light of the challenges faced by Tripping?
In this a competitive perpendicular, that’s very cost intensive in regards to marketing, we spend sensibly and with purpose. Our growth in the US market shows that we are making the right decisions together with our share of television ads, retargeting, along with different advertising and advertising efforts.

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Many metasearch platforms with less quality product will likely soon be negatively impacted by thisparticular. When an OTA isn’t getting value straight from the metasearch, it’s inevitable that they will stop spending with them.

Creating the process much easier for the user is crucial.
From a policy perspective 90 percent of the inventory is identical for all hotel metasearch engines. None of the huge vacation-rental providers possess over 20% of this market. This places HomeToGo with a benefit as aggregation goes well beyond only price comparison.
Just how will the OTA giants decide to divert marketing spend away from metasearch affect their development happening?

Can you share everything you customer acquisition strategy is as you go against much larger businesses with deep pockets?
When there are many big players on the market, a provider is bound by only their own inventory. By offering an aggregation of many providers at the same time, vacation rental metasearch makes life easier for users.

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As people get more and more used to the concept of a vacation rental as being a beneficial accommodation, they have been more inclined to test out new means of finding the best vacation rental for their desired destination, budget, and demands -meta search makes it effortless to accomplish precisely that.
We canâ$™t speak to Airbnbâ$™s current or prospective plan, but by considering some of the domains you will find that Airbnb has already been a partially incorporated partner. For example, via pop-under users may easily reach and compare prices onto Airbnb.

For HomeToGo, the future involves expanding our localized and offering product when enhancing our hunt functionality further to continue to give the most useful results regardless of the search.

HomeToGo recently acquired Casamundo. Could you talk about anything more concerning this ties with the overall plan?
Why you presume vacation-rental needs a metasearch platform?

Once an organization has a strong base, building a new helps build user trust and comprehension, which is always important in a competitive industry.

In our experience with this particular dilemma, and hearing our friends complain about the hassle of trying to find a vacation rental, the need for a remedy was clear. So, HomeToGo was first born.
And, needless to say, meta-search has tried to turn into part in the process – with some big investment rounds moving in to startups and, regrettably, some fairly high profile casualties along the way.

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