Q&A: HomeToGo on metasearch in the vacation rental industry

With HomeToGo, you can search for what you need, at the ideal price, and book with your favorite website -fast.

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HomeToGo and Casamundo’s insights and experiences complement each other and generate a promising opportunity for future growth and development.
There are actually hundreds of sites offering bus rentals. For a user, finding the things they are searching for quickly, economically, and at the ideal price, is essential.

And, of course, meta search has strove to become a part in the process – with some huge investment rounds moving in to start ups and, regrettably, some fairly high profile casualties along the way.

Why do you think vacation rental needs a metasearch platform?

Many meta search platforms with less quality product will likely soon be negatively impacted with thisparticular. When an OTA is not getting value straight from the metasearch, then it’s inevitable that they will stop spending .
Would you share that which your client acquisition plan is as you move against far larger organizations with heavy pockets?
In general, meta search will need to continue to evolve to accommodate users seamlessly across devices, including voice hunt technology.
We aggregate and compare more web sites, and thus more holiday rentals, more than anybody else. This allows the user with a faster, easier, and much more cost efficient means to find the best accommodation due to their particular needs.
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Our 300 partners work together for a variety of reasons – among which is we are able to supply a new flow of exceptionally capable â$œready-to-bookâtraffic to their own sites and listings.
For smaller vacation rental sites , we help them attain visibility (we ship over 20 million users per month to our partners). Generally speaking, this may hurt platforms that rely upon a low number of spouses.
Inevitably, less robust services and products will dropoff. In the conclusion, it will be a â$œWinner requires allâ$� situation and we’re on a really promising path.

How do you view metasearch platforms evolving in vacation rental and more widely notably in light of these challenges faced by Tripping?

Making the process even easier for the user is key.

In this a competitive perpendicular, that is very cost intensive in regards to marketing, we spend sensibly with purpose. Our growth in the US market demonstrates that we’re making the proper decisions together with our share of television ads, retargeting, and other marketing efforts.
The vacation rental market is excessively fragmented – much more in relation to the flights or hotel economy. You will find hundreds of sites offering holiday rentals – normally it takes users hours of hunting to discover the perfect accommodation for their requirements.
Once a company has a stable foundation, building a new may help build user trust and recognition, and it is obviously critical in a competitive market.
Casamundo features a great team and new in the UK and European vacation rental market. Weâ$™re excited about continued to build, being a group, the best vacation rental search experience on the market.
Google has made forays into hotels, flights, tours, and activities â$” do you find it going later vacation-rental too?
As people get more and more used to this idea of a vacation rental as a lodging, they are more likely to try out new methods of locating the ideal vacation rental to get their preferred destination, budget, and demands -meta search makes it effortless to accomplish precisely that.
As OTA giants like booking and expedia race in order to add vacation-rental inventory for their offering â$” with the fact that consumers wish to compare traditional accommodation and leases â$” how does vacation rental meta-search create itâ$™s markers?

For HomeToGo, the long run involves expanding our offering and localized product when enhancing our search functionality even further to keep to offer the best results regardless of the search.
From a coverage perspective 90 percent of this inventory is the same for several hotel meta search engines. None of the significant vacation rental providers possess over 20% of this market. This sets HomeToGo with a benefit as aggregation goes well beyond only price comparison.

How important do you think brand is in meta search?

How can the OTA giants decide to divert advertisements spend away from meta-search affect their evolution happening?
Needless to say, brand is critical, but building a new without a foundation of a solid merchandise and higher excellent technician will only carry you thus far.

Does not having Airbnb engage in the model hamper it anyway? Why is it that you think Airbnb has plumped for this strategy and you think thereâ$™s any chance it’ll change itâ$™s mind later on?

Q&A: HomeToGo on metasearch in the vacation rental industry 1

We are also the tech leader in meta-search for accommodations. HomeToGo is centered on a complex search technology which integrates, combines, and deduplicates the data of tens of thousands of partner websites to make the worldâ$™s vacation rentals easily accessible and comparable for everybody.
Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the need for meta search from the vacation rental market.
The lodging sector has been in the spotlight for the last few years. It has drawn attention of the internet giants but also witnessed the entrance of adventuresome new players such as Airbnb.

When there are many significant players around, a provider is bound by only their inventory. By offering an aggregation of many providers at precisely the same time, vacation rental meta-search makes life easier for users.
Above all, Casamundo will start its stage to other aggregators as well.
HomeToGo recently acquired Casamundo. Would you share anything more concerning this fits with the overall strategy?
Google is a search engine, therefore it is reasonable for visitors to aggregate travel inventory just like flights and hotels. But, flights and hotels are better to aggregate.
In addition, our advanced technology supplies the user using a lot of benefits while performing their own search. We see this reflected at the large amount of return and direct traffic that continues to increase monthly.
In our very personal experience with this dilemma, and hearing our friends complain about the pain of searching for a vacation rental, the need for a solution was clear. HomeToGo was born.

With this technology we now provide users the most significant choice with one quick search, whilst machine learning based sorting technology guarantees that the outcomes are rated by importance for the needs of their respective user that searches.
We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by looking at some of our domains you will find that Airbnb is already a partially incorporated partner. For instance, via pop under users can easily realize and compare prices on Airbnb.

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