Q&A: HomeToGo on metasearch in the vacation rental industry

From a policy perspective 90% of this inventory is identical for many hotel meta search engines. None of the major vacation-rental providers possess more than 20% of the market. This sets HomeToGo at a benefit as aggregation goes well beyond simply price contrast.
Our 300 partners work with us to get many different motives – among which will be we are able to supply a new stream of highly capable â$œready-to-bookâ$� traffic to their own websites and listings.
HomeToGo recently acquired Casamundo. Could you talk about anything further about how this fits in with the overall strategy?
Together with HomeToGo, you are able to look for exactly what you need, at exactly the very best price, and book with your preferred website -fast.
When there are lots of significant players out there, a provider is limited by only their inventory. By offering an aggregation of several providers at exactly the identical time, vacation rental metasearch makes life easier for users.

Google has made forays into hotels, flights, tours, and activities â$” would you see it going after vacation-rental also?
We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by considering some of our domain names you’ll discover that Airbnb is already a partially integrated partner. For example, via popunder users can easily realize and compare prices onto Airbnb.

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Why you think vacation rental needs a meta search platform?
We now aggregate and compare more web sites, and thus more holiday rentals, compared to anybody else. This supplies the user with a faster, easier, and much more inexpensive approach to locate the best accommodation for their specific needs.

Once an organization has a strong foundation, building a brand helps build customer trust and recognition, which is obviously vital in a competitive industry.

For smaller vacation rental sites we help them attain visibility (we ship over 20 million users a month to our partners). Generally, this might harm platforms which rely on a minimal number of spouses.
We’re also the tech leader in metasearch for vacation rentals. HomeToGo is centered on a intricate search technology that integrates, combines, and deduplicates that the data of tens of thousands of partner websites to make the worldâ$™s accommodations easily accessible and equal for everyone.
Of course, brand is critical, however building a brand with no foundation of a solid merchandise and high excellent tech will only carry you so far.

Q&A: HomeToGo on metasearch in the vacation rental industry 1

Most metasearch platforms with less quality product will probably be negatively impacted with it . If an OTA isn’t getting value straight from the metasearch, then it is inevitable that they are going to stop spending .

How do you think brand is in metasearch?
How would the OTA giants decision to divert marketing spend from metasearch affect their development going forward?
In general, meta search might have to continue to evolve to accommodate users seamlessly across devices, including voice hunt technology.
The vacation rental market is incredibly fragmented. There are at least hundreds of websites offering bus rentals. For a user, finding what they’re looking for quickly, efficiently, and also at the ideal price, is crucial.

Whatâ$™s your opinion onto the metabook model?

Google is an internet search engine, therefore it is logical for visitors to aggregate travel inventory such as flights and hotels. However, flights and hotels are easier to aggregate.
Most likely, Casamundo will open its stage to additional aggregators also.

As OTA giants such as booking and expedia race in order to add vacation rental inventory to their offering â$” with the belief that consumers want to compare traditional accommodation and rentals â$” so how exactly does vacation rental metasearch create itâ$™s mark?

Would you share everything you customer acquisition strategy can be as you go up against far larger organizations with heavy pockets?
Using this technology we give users the largest choice with one quick search, while machine learning based sorting technology guarantees the answers are rated by importance for the requirements of the respective user that searches.

Creating the process much easier for the user is key.

As people get more and more used to the idea of a secondary lease as a lodging, they are more inclined to experiment with new means of locating the ideal vacation rental for their preferred destination, budget, and needs -meta-search makes it effortless to accomplish just that.

Doesn’t having Airbnb engage in the model hamper it anyway? Why do you presume Airbnb has plumped for this strategy and you think thereâ$™s no chance it’ll change itâ$™s mind in the future?
In this a competitive vertical, that’s very cost intensive when it comes to marketing, we spend sensibly and with intention. Our growth in the US market shows that we’re making the correct decisions with your share of television advertising, retargeting, along with other advertising campaigns.

In addition, our advanced technology offers the user using a great deal of benefits while performing their own search. We see that reflected at the large amount of return and direct traffic which continues to grow each month.

Casamundo features a excellent team and brand in the UK and European vacation rental market. Weâ$™re excited about continued to build, being a set, the ideal vacation rental search experience on the market.

For HomeToGo, the prospective involves expanding our offering and localized product while enhancing our search functionality further to continue to provide the most useful results regardless of the search.
Inevitably, less powerful services and products will drop off. The winner is going to have the ideal technician, user experience, and partnerships. In the very end, it’ll be a â$œWinner takes allâ$� situation and we are on a really promising course.

From our experience with this dilemma, and hearing our buddies complain about the hassle of searching for a vacation rental, the need for a solution was clear. So, HomeToGo was born.

The vacation rental market is incredibly fragmented – much more in relation to the hotel or flights economy. You can find hundreds of websites offering holiday rentals – normally it takes users hours of searching to find the perfect accommodation for their needs.
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HomeToGo along with Casamundo’s insights and experiences match each other and generate a promising opportunity for future growth and development.
And, obviously, metasearch has tried to be a part in the process – with some major investment rounds going in to start ups and, unfortunately, some fairly high-profile casualties along the way.

The private accommodation sector was in the spotlight for the last few years. It has attracted attention of the online giants but also witnessed the entrance of new players like Airbnb.

Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the demand for meta-search in the vacation rental market.

How do you see meta-search platforms evolving in vacation-rental and more widely notably in light of these challenges faced by Tripping?

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