Q&A: HomeToGo on metasearch in the vacation rental industry

Above all, Casamundo will start its platform to other aggregators as well.
Could you share what you customer acquisition strategy can be as you move against much larger organizations with deep pockets?

With HomeToGo, you can look for what you need, at the ideal price, and book with your favorite web site -fast.

REGISTER NOW! Airbnb and others speak in the Phocuswright Conference 2018

Google is a search engine, so it is logical for visitors to aggregate travel inventory just like hotels and flights. However, flights and hotels are more straightforward to aggregate.
Can you share anything more concerning how this ties in with the overall plan?
For HomeToGo, the future involves expanding our localized and offering product whilst enhancing our search functionality further to keep to provide the best results whatever the search.
As people have more and more accustomed to this concept of a vacation rental as a lodging, they have been more inclined to experiment with new means of finding the ideal vacation rental due to their desired destination, budget, and needs -metasearch makes it effortless to do just that.
With this technology we now provide users the most significant choice with one quick investigation, whilst machine learning established sorting technology guarantees the results are rated by importance for the requirements of the respective user that hunts.
How would the OTA giants decision to divert marketing spend from metasearch affect their evolution moving ahead?

For smaller vacation rental sites we help them attain visibility (we ship over 20 million users a month to our spouses ). In general, this may possibly harm platforms that rely on a minimal number of partners.
Doesn’t having Airbnb engage at the model hamper it in anyway? Why is it that you think Airbnb has chosen this particular strategy and you presume thereâ$™s no chance it will change itâ$™s mind later on?

Phocuswire talked to Dr. Patrick Andrae, leader of HomeToGo about current trends and the need for meta-search in the vacation rental industry.
In general, meta search might need to continue to evolve to accommodate users seamlessly across devices, including voice search technology.

Once a company has a stable base, building a brand helps build customer trust and recognition, and it is obviously essential in a competitive industry.
And, needless to say, meta-search has strove to be a part along the way – with some significant investment rounds moving in to startups and, regrettably, some fairly highprofile casualties along the way.
The vacation rental market is incredibly fragmented. There are at least hundreds of sites offering vacation rentals. For an individual, finding the things they are looking for quickly, efficiently, and at the ideal price, is key.

From a policy standpoint 90 percent of the inventory is the same for many hotel metasearch engines. Not one of the major vacation rental providers possess over 20% of the market. This puts HomeToGo at a benefit as aggregation goes beyond only price comparison.

Many meta search platforms with less quality product will likely be negatively affected by it particular. If an OTA isn’t getting value straight from the metasearch, then it’s inevitable that they will quit spending .

While there are many big players available, a provider is limited by only their inventory.

From our very personal experience with this dilemma, and hearing our friends complain about the pain of looking for a vacation rental, the demand for a solution was clear. So, HomeToGo was born.

Creating the process even easier for the user is key.
We now aggregate and compare more websites, and thus more holiday rentals, than someone else. This offers the user with a faster, easier, and more inexpensive method to get the ideal accommodation for their particular needs.

HomeToGo and Casamundo’s experiences and insights complement one another and create a promising opportunity for future growth and development.
Just click the link for details, tickets and also the app for this particular year’s event in la, November 13 15.

Why do you think vacation-rental needs a meta search platform?

We are also the tech leader in meta search for vacation rentals. HomeToGo is predicated on a complex search technology which integrates, combines, and deduplicates that the data of hundreds of partner web sites to create the worldâ$™s vacation-rentals easily accessible and comparable for everyone.

How important do you imagine brand is at meta-search?

Inevitably, less powerful services and products will disappear. At the end, it will be a â$œWinner requires allâ$� situation and we’re on a really promising path.

In addition, our innovative technologies provides the user using a great deal of benefits while performing their hunt. We see that reflected from the great deal of yield and guide traffic which continues to grow each month.

Casamundo has a great team and new in the united kingdom and European vacation rental market. Weâ$™re excited about continued to build, being a set, the best vacation rental search experience on the market.

Obviously, brand is important, however building a new with no foundation of a solid merchandise and higher quality tech is only going to carry you thus far.

In such a competitive vertical, that is very cost intensive in regards to promotion, we spend sensibly and with intention. Our growth in america market demonstrates that we are making the appropriate decisions with our share of television advertising, retargeting, and other marketing campaigns.

The lodging sector was in the spotlight for the past few years. It’s attracted attention of the internet giants however also observed the entry of adventuresome new players like Airbnb.
Q&A: HomeToGo on metasearch in the vacation rental industry 1
The vacation rental market is incredibly fragmented – more in relation to the hotel or flights market. There are hundreds of sites offering holiday rentals – normally it takes users hours of searching to find the perfect accommodation for their requirements.
Our 300 partners operate with us for many different motives – one of that will be we are able to provide a new flow of highly capable â$œready-to-bookâ$� visitors for their own sites and listings.
We canâ$™t speak to Airbnbâ$™s current or future strategy, but by looking at a number of our domain names you will find that Airbnb has already been a partially integrated partner. For instance, via pop-under users can easily realize and compare prices onto Airbnb.

How do you see meta-search platforms growing in vacation-rental and more widely especially in light of these challenges faced by Tripping?
As OTA giants like booking and expedia race to add vacation rental inventory with their own offering â$” with the belief that consumers want to compare conventional lodging and leases â$” so how exactly can vacation rental metasearch create itâ$™s markers?

Related posts