Q&A: HomeToGo on metasearch in the vacation rental industry

Inevitably, less powerful services and products will disappear. The winner will have the best tech, user experience, and partnerships. At the very end, it’ll be a â$œWinner takes allâper scenario and we’re on a very promising route.
Could you share what you customer acquisition strategy is as you move against much larger businesses with deep pockets?
With this technology we now provide users the most significant choice with one quick look, whilst machine learning based sorting technology guarantees that the outcome are rated by importance for the requirements of this individual user that hunts.

How important do you think brand is in metasearch?

When there are many significant players on the market, a provider is bound by just their inventory. By offering an aggregation of many providers at the identical period, vacation rental meta-search makes life easier for users.

In this a competitive perpendicular, that is very cost intensive when it comes to promotion, we spend sensibly and with intention. Our growth in america market demonstrates that we are making the perfect decisions with our share of TV advertising, retargeting, as well as other advertising efforts.
HomeToGo along with Casamundo’s insights and experiences complement each other and produce a promising prospect for future growth and development.
Above all, Casamundo will start its stage to other aggregators also.
For HomeToGothe near long run involves expanding our localized and offering product while enhancing our hunt functionality much farther to keep to provide the best results regardless of the search.
And, naturally, meta search has tried to become a part along the way – with some significant investment rounds moving in to start ups and, unfortunately, some fairly highprofile casualties on the way.

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There are at least hundreds of websites offering vacation rentals. For a user, finding the things they are looking for quickly, efficiently, and at the best price, is key.
Doesn’t having Airbnb participate in the version hamper it anyway? Why is it that you presume Airbnb has plumped for this strategy and do you think thereâ$™s chance it will change itâ$™s mind later on?

Needless to say, brand is important, but building a brand without a foundation of a robust product and high quality tech is only going to carry you so far.

The vacation rental market is excessively fragmented – much more so than the hotel or flights market. There are hundreds of sites offering holiday rentals – normally it takes users hours of searching to discover the perfect accommodation for their requirements.
Additionally, our innovative technologies offers the user having a great deal of benefits while performing their search. We see this reflected in the large amount of yield and direct traffic which continues to grow each month.

The personal lodging sector has been in the spotlight for the last few years. It’s attracted the attention of the online giants however also witnessed the entry of bold new players such as Airbnb.

HomeToGo recently acquired Casamundo. Would you talk about anything more concerning how this ties in with the general strategy?
How will the OTA giants decision to divert advertisements spend from meta search affect their evolution going forward?

As OTA giants such as booking and expedia race to add vacation-rental inventory to their offering â$” with the belief that consumers want to compare traditional accommodation and leases â$” how can vacation rental metasearch create itâ$™s mark?
From a coverage standpoint 90 percent of this inventory is the same for several hotel meta search engines. None of the significant vacation-rental providers have over 20% of this marketplace. This sets HomeToGo at a benefit as aggregation goes beyond simply price contrast.
With HomeToGo, you are able to look for exactly what you need, at the very best price, but still book along with your preferred web site -fast.
Generally, metasearch will need to continue to evolve to accommodate users seamlessly across apparatus, including voice hunt technology.

Google is a search engine, therefore it is logical for them to aggregate traveling inventory such as hotels and flights. Yet, resorts and flights are easier to aggregate.
For smaller vacation rental websiteswe help them gain visibility (we send over 20 million users per month to our own spouses ). Generally speaking, this may hurt platforms which rely on a low number of partners.

Our 300 partners work with us to get many different motives – one of which is we are able to offer a new stream of exceptionally qualified â$œready-to-bookâ$� traffic to their own sites and listings.
We now aggregate and compare more websites, and thus more holiday rentals, than anyone else. This provides an individual with a faster, easier, and more cost efficient way to obtain the best accommodation for their specific needs.

Once an organization has a strong base, building a new will help build user trust and recognition, and it is always critical in an aggressive market.
Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the demand for meta-search from the vacation rental market.


Most metasearch platforms with a lower quality product will soon be negatively affected by it . When an OTA is not getting value straight from the metasearch, it’s inevitable that they are going to quit spending .
As people get more and more used to this idea of a vacation rental as a lodging, they are more likely to try out new means of locating the best vacation rental to get his or her preferred destination, funding, and demands -meta-search makes it effortless to do exactly that.
Q&A: HomeToGo on metasearch in the vacation rental industry 1

In our very personal experience for this particular difficulty, and hearing our friends whine about the pain of searching for a vacation rental, the demand for a remedy was evident. Thus, HomeToGo was first born.

We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by looking at some of the domain names you’ll discover that Airbnb has already been a partially integrated partner. For example, via popunder users can easily reach and compare prices onto Airbnb.

Casamundo features a excellent team and brand in the UK and European vacation rental market. Weâ$™re excited about continued to build, being a set, the best vacation rental search experience available on the market.
Making the process even easier for an individual is crucial.
Why do you think vacation rental needs a meta search platform?
How can you see meta search platforms growing in vacation rental and more widely notably in light of the challenges faced by Tripping?

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We are also the tech leader in metasearch for accommodations. HomeToGo is dependant on a intricate search technology that integrates, combines, and deduplicates that the data of hundreds of partner websites to make the worldâ$™s accommodations easily accessible and comparable for everybody.

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