Q&A: HomeToGo on metasearch in the vacation rental industry

Once a company has a great foundation, building a brand helps build consumer confidence and comprehension, and it is definitely vital in an aggressive industry.

Most likely, Casamundo will open its own platform to additional aggregators also.

Most metasearch platforms with a lower quality product will soon be negatively affected with this. If an OTA isn’t getting value straight from the metasearch, then it is inevitable that they are going to quit spending with them.
For smaller vacation rental websiteswe help them gain visibility (we ship over 20 million users a month to our own spouses ). In general, this may hurt platforms that rely upon a very minimal number of partners.

Q&A: HomeToGo on metasearch in the vacation rental industry 1

Why do you think vacation rental needs a meta search platform?

From a coverage perspective 90% of the inventory is the same for many hotel metasearch engines. Not one of the big vacation-rental providers have over 20% of the market. This places HomeToGo at a benefit as aggregation goes well beyond simply price comparison.
How will the OTA giants decision to divert advertisements spend from meta search affect their development moving ahead?
For HomeToGo, the future involves enlarging our offering and localized product while enhancing our hunt functionality even farther to keep to deliver the most useful results whatever the search.

We canâ$™t speak to Airbnbâ$™s future or current plan, but by looking at a few of our domain names you will find that Airbnb is already a partially integrated partner. For example, via pop under users may readily reach and compare prices on Airbnb.
Making the process even easier for an individual is key.

Doesn’t having Airbnb engage in the model encircle it in anyway? Why is it that you presume Airbnb has chosen this strategy and you presume thereâ$™s any chance it’ll change itâ$™s mind in the future?
And, clearly, meta search has tried to be part along the way – with some big investment rounds going into start ups and, unfortunately, some fairly highprofile casualties along the way.

In general, metasearch might need to continue to evolve to accommodate users seamlessly across devices, including voice hunt technology.
Inevitably, less robust products will dropoff. In the conclusion, it will be a â$œWinner requires allâ$� situation and we are on a really promising path.

HomeToGo and Casamundo’s experiences and insights complement each other and create a promising prospect for future growth and development.


Naturally, brand is critical, but building a brand without a foundation of a robust product and higher excellent tech will only carry you thus far.

As OTA giants such as booking and expedia race to add vacation-rental inventory for their own offering â$” with the impression that consumers wish to compare conventional lodging and leases â$” so how exactly can vacation-rental meta search create itâ$™s mark?
Could you talk about everything your client acquisition plan is as you move up against far larger businesses with deep pockets?
The vacation rental market is excessively fragmented – more so than the flights or hotel economy. There are hundreds of websites offering vacation rentals – normally it takes users hours of hunting to discover the perfect accommodation for their needs.

Google has made forays to flights, resorts, tours, and activities â$” can you see it going later vacation leasing also?
With HomeToGo, you can search for what you need, at exactly the ideal price, and still book with your preferred web site -fast.

As people get more and more used to the concept of a secondary rental as a beneficial accommodation, they are more likely to test out new ways of locating the best vacation rental for his or her preferred destination, budget, and demands -metasearch makes it easy to accomplish precisely that.
How can you view meta-search platforms evolving in vacation leasing and more widely especially in light of the obstacles faced by Tripping?

Casamundo features a excellent team and new in the united kingdom and European vacation rental market. Weâ$™re looking forward to continuing to build, as a group, the best vacation rental search experience available on the marketplace.

Additionally, our advanced technology supplies the user with a great deal of benefits while performing their search. We see this reflected from the great deal of return and direct traffic which continues to increase each month.
How important do you believe brand is at meta-search?

In such a competitive vertical, that is very cost intensive in regards to promotion, we spend sensibly and with purpose. Our growth in the US market shows that we’re making the perfect decisions with your share of television advertising, retargeting, as well as different advertising campaigns.

Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the demand for meta search in the vacation rental industry.

The personal lodging sector has been in the spotlight for the previous few years. It has attracted the attention of the online giants however also witnessed the entrance of new players such as Airbnb.

When there are lots of major players available, a provider is limited by just their inventory. By offering an aggregation of several providers at the same time, vacation-rental meta search makes life easier for users.

HomeToGo recently acquired Casamundo. Would you share anything more concerning how this fits in with the overall plan?
There are absolutely hundreds of sites offering bus rentals. For a user, finding the things they are looking for quickly, efficiently, and at the best price, is key.
From our own experience with this particular difficulty, and hearing our friends complain about the pain of looking for a vacation rental, the demand for a remedy was clear. So, HomeToGo was born.

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Our 300 partners operate with us for many different motives – one of which will be we are capable to provide a brand fresh flow of exceptionally capable â$œready-to-bookâ$� visitors for their own websites and listings.
We aggregate and compare websites, and therefore more vacation rentals, more than someone else. This allows the user with a faster, easier, and more cheap way to obtain the very ideal accommodation for their unique needs.

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We are also the technology leader in metasearch for accommodations. HomeToGo is predicated on a complex search technology which integrates, combines, and deduplicates that the data of tens of thousands of partner websites to make the worldâ$™s vacation rentals readily accessible and equal for everyone.
Google is a search engine, therefore it makes sense that they aggregate traveling inventory just like resorts and flights. However, flights and hotels are easier to aggregate.
Using this technology we offer users the most significant choice with one quick search, whilst machine learning established sorting technology guarantees that the answers are ranked by relevance for the needs of this individual user that hunts.

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