Q&A: HomeToGo on metasearch in the vacation rental industry

Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the demand for metasearch in the vacation rental industry.
Doesn’t having Airbnb participate from the version hamper it anyway? Why is it that you presume Airbnb has chosen this particular strategy and you presume thereâ$™s any chance it will change itâ$™s mind in the future?
HomeToGo and Casamundo’s insights and experiences complement one another and build a promising prospect for future growth and development.

Casamundo features a excellent team and brand in the united kingdom and European vacation rental market. Weâ$™re excited about continued to build, as a set, the best vacation rental search experience on the marketplace.

Google is an internet search engine, so it is logical for them to aggregate travel inventory just like hotels and flights. However, resorts and flights are simpler to aggregate.

We now aggregate and compare more internet sites, and therefore more vacation rentals, more compared to someone else. This offers the user with a faster, easier, and much more cheap way to obtain the ideal accommodation due to their specific needs.

When there are many huge players around, a provider is bound to just their own inventory.

As OTA giants like booking and expedia race to add vacation-rental inventory with their own offering â$” with the impression that consumers wish to compare conventional lodging and rentals â$” so how exactly can vacation-rental meta-search create itâ$™s markers?

How would the OTA giants decision to divert advertisements spend from metasearch affect their development going forward?

We canâ$™t speak to Airbnbâ$™s current or prospective plan, but by looking at a few of our domains you will find that Airbnb is already a partially integrated partner. For example, via pop-under users can readily realize and compare prices on Airbnb.
Inevitably, less robust services and products will disappear. At the end, it will be a â$œWinner takes allâ$� situation and we’re on a really promising path.
Once an organization has a sound base, building a new helps build customer recognition and trust, and it is definitely essential in a competitive sector.

Would you share what you customer purchase strategy is as you go against far larger companies with deep pockets?

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How important do you imagine new is in meta search?
Above all, Casamundo will start its stage to other aggregators too.
Just click here for details, tickets and also the program for this year’s event in la, November 13 15.

HomeToGo recently acquired Casamundo. Could you share anything further about how this ties with the overall plan?
Generally speaking, metasearch might have to continue to evolve to adapt users effortlessly across devices, including voice hunt technology.

The vacation rental market is very fragmented – much more so than the flights or hotel economy. You will find hundreds of internet sites offering holiday rentals – normally it takes users hours of searching to discover the perfect accommodation for their requirements.
The vacation rental market is extremely fragmented. There are actually hundreds of sites offering vacation rentals. For a user, finding the things they’re searching for quickly, economically, and also at the ideal price, is essential.

For HomeToGo, the near long run involves expanding our localized and offering product whilst enhancing our search functionality much farther to continue to supply the best results whatever the search.
Making the process much easier for an individual is essential.

Google has made forays into flights, resorts, tours, and activities â$” would you see it going after vacation-rental also?

Q&A: HomeToGo on metasearch in the vacation rental industry 1

As people get more and more accustomed to this idea of a vacation rental as a beneficial accommodation, they are more likely to experiment with new ways of finding the ideal vacation rental to get their preferred destination, funding, and needs -meta-search makes it easy to accomplish just that.

Our 300 partners work with us to get a variety of motives – among which will be we are able to provide a new flow of exceptionally capable â$œready-to-bookâtraffic to their own websites and listings.
How do you see metasearch platforms evolving in vacation-rental and more widely especially in light of the challenges faced by Tripping?

The lodging sector was in the spotlight for the last few years. It’s attracted attention of the internet giants but also witnessed the entry of adventuresome new players such as Airbnb.

With this technology we give users the most significant choice with one quick look, while machine learning established sorting technology guarantees the outcome are ranked by relevance for the requirements of this respective user which hunts.

From our very own experience with this dilemma, and hearing our buddies whine about the hassle of trying to find a vacation rental, the demand for a solution was clear. So, HomeToGo was first born.

For smaller vacation rental websiteswe help them attain visibility (we send over 20 million users per month for our partners). Generally, this might harm platforms which rely upon a very low number of spouses.

With HomeToGo, you can look for what you need, at exactly the best price, and book with your preferred web site -fast.
In this a competitive perpendicular, that’s very cost intensive when it comes to marketing, we spend sensibly and with intention. Our growth in america market demonstrates that we’re making the appropriate decisions with our share of TV ads, retargeting, along with different advertising and advertising campaigns.

Needless to say, brand is critical, but building a new with no base of a robust product and high excellent technician is only going to carry you so far.

Additionally, our innovative technologies supplies the user with a great deal of benefits while performing their own search. We see this reflected in the large amount of return and direct traffic which continues to increase each month.
Why you think vacation-rental needs a meta search platform?

We are also the tech leader in meta search for accommodations. HomeToGo is centered on a complex search technology that integrates, combines, and deduplicates the data of hundreds of partner internet sites to make the worldâ$™s accommodations easily accessible and equal for everybody.

From a policy standpoint 90 percent of the inventory is the same for all hotel meta search engines. None of the huge vacation rental providers possess more than 20 percent of this marketplace. This places HomeToGo with a benefit as aggregation goes beyond simply price contrast.
Many meta-search platforms with a lower quality product will likely be negatively impacted by it particular. If an OTA is not getting value back from the metasearch, then it is inevitable they are going to quit spending .
And, naturally, meta search has tried to be part along the way – with some large investment rounds moving into start ups and, regrettably, some fairly high profile casualties along the way.

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