Q&A: HomeToGo on metasearch in the vacation rental industry

Most meta search platforms with less quality product will likely probably be negatively affected with this. When an OTA is not getting value back from the metasearch, then it is inevitable they will stop spending with them.

Casamundo includes a wonderful team and brand in the united kingdom and European vacation rental market. Weâ$™re excited about continued to build, being a group, the very best vacation rental search experience available on the market.

Of course, brand is crucial, but building a new with no foundation of a solid merchandise and high quality tech is only going to carry you thus far.

Our 300 partners work with us for many different reasons – among which is we are able to offer a fresh stream of exceptionally qualified â$œready-to-bookâ$� traffic to their own sites and listings.

Creating the process even easier for the user is key.
For HomeToGo, the prospective involves expanding our offering and localized product when enhancing our search functionality even further to keep to supply the most useful results regardless of the search.
We’re also the technology leader in meta-search for vacation rentals. HomeToGo is situated on a intricate investigation technology that integrates, combines, and deduplicates the data of hundreds of partner internet sites to make the worldâ$™s vacation-rentals readily accessible and equal for everybody.

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From a policy perspective 90 percent of this inventory is the same for many hotel metasearch engines. None of the significant vacation rental providers have over 20 percent of the marketplace. This puts HomeToGo with a plus as aggregation goes beyond only price comparison.
And, of course, meta search has tried to turn into part in the process – with some big investment rounds moving into startups and, unfortunately, some fairly high-profile casualties along the way.

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Q&A: HomeToGo on metasearch in the vacation rental industry 1

The lodging sector has been in the spotlight for the past few decades. It has attracted attention of the internet giants however also witnessed the entrance of new players such as Airbnb.
HomeToGo recently acquired Casamundo. Would you talk about anything further about how this ties in with the general plan?
Most likely, Casamundo will start its stage to additional aggregators too.

Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the need for meta search from the vacation rental industry.
As OTA giants like booking and expedia race to add vacation-rental inventory for their offering â$” with the belief that consumers wish to compare conventional accommodation and rentals â$” how does vacation rental metasearch make itâ$™s mark?

Inevitably, less robust products will disappear. The winner will have the best technology, user experience, and partnerships. At the end, it’ll be a â$œWinner requires allâper scenario and we are on a very promising route.

We aggregate and compare more sites, and therefore more vacation rentals, more compared to anyone else. This gives an individual with a faster, easier, and more inexpensive approach to locate the best accommodation for their particular needs.
Additionally, our innovative technologies supplies the user having a great deal of benefits while performing their hunt. We see that reflected in the large amount of return and direct traffic which continues to increase each month.
The vacation rental market is very fragmented – much more so than the flights or hotel market. You’ll find hundreds of web sites offering holiday rentals – normally it takes users hours of hunting to find the perfect accommodation for their needs.

How do you imagine brand is in meta-search?

In this a competitive vertical, that’s very cost intensive when it comes to marketing, we spend wisely with purpose. Our growth in the US market demonstrates that we’re making the correct decisions together with our share of TV advertising, retargeting, as well as different advertising and advertising campaigns.
For smaller vacation rental sites , we help them gain visibility (we send over 20 million users per month to our own partners). Generally speaking, this could harm platforms that rely on a low number of spouses.

While there are many big players around, a provider is bound by simply their own inventory. By offering an aggregation of many providers at precisely exactly the same period, vacation-rental metasearch makes life easier for users.
As people get more and more used to this idea of a secondary leasing as a lodging, they are more likely to try out new means of finding the best vacation rental for their desired destination, budget, and demands -meta-search makes it easy to do precisely that.
There are at least hundreds of sites offering bus rentals. For a user, finding what they are searching for quickly, efficiently, and at the best price, is key.
Together with HomeToGo, you can search for what you need, at exactly the best price, and still book together with your favorite website -fast.
With this technology we provide users the largest choice with one quick hunt, while machine learning established sorting technology guarantees the results are rated by importance for the needs of this individual user that searches.

In our own experience for this particular difficulty, and hearing that our friends complain about the pain of looking for a vacation rental, the need for a solution was evident. Thus, HomeToGo was born.
Doesn’t needing Airbnb engage at the version hamper it anyway? Why do you think Airbnb has chosen this particular strategy and you think thereâ$™s any chance it’ll change itâ$™s mind in the future?

Google is a search engine, so it is logical for them to aggregate traveling inventory such as flights and hotels. However, resorts and flights are better to aggregate.
Generally, meta search might need to continue to evolve to accommodate users across apparatus, including voice hunt technology.

Would you share that which your client acquisition strategy is as you go up against far larger companies with deep pockets?
Why do you presume vacation rental needs a metasearch platform?
We canâ$™t speak to Airbnbâ$™s current or future plan, but by looking at a number of our domains you will find that Airbnb is already a partially integrated partner. For instance, via popunder users can readily reach and compare prices on Airbnb.
Once an organization has a stable foundation, building a new helps build user recognition and trust, and it is always important in an aggressive industry.

Whatâ$™s your perspective onto the metabook model?

How does the OTA giants decide to divert advertisements spend away from metasearch affect their evolution happening?
How can you see meta search platforms growing in vacation-rental and more widely notably in light of the challenges faced with Tripping?
HomeToGo and Casamundo’s experiences and insights complement each other and create a promising prospect for future growth and development.

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