Q&A: HomeToGo on metasearch in the vacation rental industry

With this technology we now give users the largest choice with one quick search, while machine learning established sorting technology guarantees that the results are rated by importance for the requirements of the user that searches.

As OTA giants like booking and expedia race to add vacation rental inventory for their own offering â$” with the belief that consumers want to compare traditional accommodation and leases â$” how can vacation rental meta search create itâ$™s markers?
Inevitably, less powerful services and products will disappear. The winner is going to have the ideal tech, user experience, and partnerships. In the very end, it will be a â$œWinner takes allâper scenario and we are on a very promising route.

Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends along with the need for metasearch from the vacation rental market.
Can you share everything you customer acquisition plan is as you move up against much larger companies with deep pockets?
Together with HomeToGo, you are able to look for what you need, at exactly the very best price, but still book together with your favorite web site -fast.
HomeToGo along with Casamundo’s insights and experiences match each other and build a promising prospect for future growth and development.

Needless to say, brand is important, but building a new without a foundation of a solid merchandise and higher quality tech is only going to carry you so far.


And, of course, meta search has really tried to be a part in the process – with some large investment rounds moving in to startups and, regrettably, some fairly high-profile casualties along the way.
In our own experience for this dilemma, and hearing our buddies complain about the hassle of trying to find a vacation rental, the demand for a solution was clear. So, HomeToGo was first born.
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Most likely, Casamundo will open its platform to additional aggregators too.

Google is an internet search engine, so it makes sense for them to aggregate traveling inventory such as flights and hotels. However, resorts and flights are more straightforward to aggregate.

When there are many large players around, a provider is limited by just their own inventory. By offering an aggregation of many providers at exactly the same time, vacation-rental meta search makes life easier for users.

Once a company has a great foundation, building a new helps build user trust and recognition, and it is obviously important in a competitive sector.
The vacation rental market is very fragmented. There are at least hundreds of websites offering vacation rentals. For a user, finding what they’re searching for quickly, economically, and also at the ideal price, is key.

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From a policy perspective 90 percent of this inventory is the same for several hotel metasearch engines. Not one of the major vacation rental providers have over 20 percent of this market. This places HomeToGo at an advantage as aggregation goes well beyond simply price comparison.
The holiday leasing market is very fragmented – much more so than the flights or hotel economy. You will find hundreds of sites offering holiday rentals – normally it takes users hours of searching to discover the perfect accommodation for their requirements.
Doesn’t needing Airbnb engage at the model hamper it anyway? Why is it that you think Airbnb has chosen this strategy and do you think thereâ$™s any chance it will change itâ$™s mind later on?
Generally, metasearch is going to have to continue to evolve to accommodate users seamlessly across apparatus, including voice hunt technology.
Q&A: HomeToGo on metasearch in the vacation rental industry 1
For smaller vacation rental websites, we help them gain visibility (we send over 20 million users a month to our own partners). Generally speaking, this might harm platforms that rely on a low number of partners.

We’re also the tech leader in meta-search for vacation rentals. HomeToGo is dependant on a complex search technology that integrates, combines, and deduplicates that the data of hundreds of partner websites to create the worldâ$™s vacation-rentals easily accessible and comparable for everybody.

In this a competitive vertical, that’s very cost intensive when it comes to marketing, we spend sensibly and with purpose. Our growth in america market demonstrates that we are making the perfect decisions with your share of TV ads, retargeting, along with other advertising and advertising efforts.

Google has made forays to hotels, flights, tours, and activities â$” would you find it moving after vacation rental as well?

As people have more and more accustomed to this concept of a secondary rental as being a beneficial accommodation, they have been more likely to experiment with new methods of finding the ideal vacation rental for his or her desired destination, funding, and needs -meta search makes it effortless to do just that.

In addition, our innovative technologies provides the user having a lot of benefits while performing their hunt. We see that reflected at the great deal of return and lead traffic that continues to grow each month.

Our 300 partners operate with us to get a variety of reasons – among which will be we are able to offer a new stream of highly qualified â$œready-to-bookâtraffic to their own sites and listings.
Why you presume vacation rental needs a metasearch platform?

For HomeToGothe near future involves expanding our offering and localized product when enhancing our hunt functionality even further to continue to provide the best results regardless of the search.

How can you view metasearch platforms evolving in vacation rental and more widely especially in light of the challenges faced by Tripping?

Making the process much easier for an individual is crucial.
The personal lodging sector was in the spotlight for the last few years. It has attracted the attention of the internet giants but also observed the entrance of bold new players like Airbnb.
Could you share anything further about how this fits with the general strategy?

How will the OTA giants decision to divert marketing spend away from meta-search affect their development happening?

Casamundo includes a great team and brand in the UK and European vacation rental industry. Weâ$™re excited about continued to build, being a set, the best vacation rental search experience on the market.

We now aggregate and compare more sites, and therefore more vacation rentals, than anybody else. This supplies the user with a faster, easier, and much more cost efficient approach to get the best accommodation because of their unique needs.

We canâ$™t speak to Airbnbâ$™s current or prospective plan, but by looking at a few of our domain names you will find that Airbnb is already a partially integrated partner. For example, via pop-under users may easily reach and compare prices on Airbnb.
How important do you believe brand is in meta-search?
Most metasearch platforms with less quality product will likely soon be negatively affected by it particular. If an OTA isn’t getting value back from the metasearch, then it is inevitable they are going to quit spending with them.

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