Q&A: HomeToGo on metasearch in the vacation rental industry

From our experience with this dilemma, and hearing our friends whine about the hassle of searching for a vacation rental, the demand for a remedy was clear. HomeToGo was first born.

There are actually hundreds of websites offering vacation rentals. For an individual, finding what they’re looking for quickly, efficiently, and also at the best price, is crucial.
For smaller vacation rental websiteswe help them attain visibility (we ship over 20 million users per month to our own spouses ). Generally, this may hurt platforms which rely on a low number of spouses.

Q&A: HomeToGo on metasearch in the vacation rental industry 1

How important do you think new is in meta-search?
HomeToGo recently acquired Casamundo. Would you share anything further about how this ties in with the overall strategy?
Together with HomeToGo, you are able to search for what you require, at exactly the ideal price, and book with your preferred website -fast.
As people get more and more accustomed to this idea of a vacation rental as a lodging, they have been more likely to experiment with new means of finding the ideal vacation rental for their desired destination, funding, and needs -meta-search makes it easy to accomplish just that.
Additionally, our advanced technology supplies the user using a lot of benefits while performing their own search. We see this reflected at the large amount of return and lead traffic which continues to increase each month.
Google is a search engine, therefore it is logical for them to aggregate travel inventory just like hotels and flights. Yet, resorts and flights are more straightforward to aggregate.
Google has made forays into hotels, flights, tours, and activities â$” would you see it moving after vacation rental as well?

From a coverage standpoint 90 percent of the inventory is identical for many hotel metasearch engines. Not one of the big vacation rental providers have over 20 percent of this marketplace. This sets HomeToGo with a plus as aggregation goes beyond only price contrast.

How would the OTA giants decide to divert advertisements spend from meta search affect their development going forward?
How do you view meta-search platforms growing in vacation rental and more widely notably in light of the challenges faced by Tripping?
And, needless to say, meta search has strove to be a part along the way – with some significant investment rounds going into startups and, regrettably, some fairly highprofile casualties along the way.
In this a competitive vertical, that is very cost intensive in regards to marketing, we spend sensibly and with intention. Our growth in america market demonstrates that we’re making the correct decisions with our share of TV ads, retargeting, as well as different marketing campaigns.

We now aggregate and compare more sites, and thus more holiday rentals, than someone else. This gives an individual with a faster, easier, and much more inexpensive method to get the very ideal accommodation for their specific needs.
Creating the process much easier for an individual is crucial.

Whatâ$™s your view on the metabook model?
The vacation rental market is excessively fragmented – more so than the hotel or flights market. You’ll find hundreds of web sites offering holiday rentals – it can take users hours of searching to find the ideal lodging for their needs.
Does not having Airbnb participate from the model hamper it in anyway? Why do you presume Airbnb has chosen this particular strategy and you presume thereâ$™s any chance it’s going to change itâ$™s mind later on?

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For HomeToGo, the future involves expanding our localized and offering product when enhancing our hunt functionality even further to continue to present the most useful results whatever the search.

Why you presume vacation rental needs a metasearch platform?
Would you share that which you customer acquisition plan would be as you move up against far larger organizations with deep pockets?
We’re also the technology leader in meta search for vacation rentals. HomeToGo is dependant on a intricate search technology that integrates, combines, and deduplicates the data of hundreds of partner sites to create the worldâ$™s vacation-rentals easily accessible and equal for everyone.
Generally, meta search will need to continue to evolve to accommodate users seamlessly across devices, including voice search technology.
Above all, Casamundo will start its own platform to additional aggregators as well.
Casamundo includes a great team and brand in the united kingdom and European vacation rental market. Weâ$™re excited about continuing to build, being a group, the very ideal vacation rental search experience available on the marketplace.

Once an organization has a good base, building a brand helps build consumer confidence and recognition, and it is always essential in a competitive industry.
HomeToGo and Casamundo’s experiences and insights complement each other and make a promising opportunity for future growth and development.
As OTA giants such as booking and expedia race in order to add vacation-rental inventory with their own offering â$” with the belief that consumers want to compare traditional accommodation and leases â$” so how exactly can vacation rental metasearch make itâ$™s mark?

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The lodging sector has been in the spotlight for the past few years. It has attracted the attention of the internet giants however also witnessed the entry of new players like Airbnb.

While there are lots of major players on the market, a provider is limited by simply their own inventory.
With this technology we offer users the largest choice with one quick search, while machine learning established sorting technology guarantees that the results are rated by importance for the requirements of their respective user who hunts.
Many meta search platforms with less quality product will be negatively affected by it . When an OTA isn’t getting value back from the metasearch, then it’s inevitable that they are going to quit spending .

We canâ$™t speak to Airbnbâ$™s current or future strategy, but by looking at a few of our domain names you’ll discover that Airbnb has already been a partially incorporated partner. For instance, via pop under users can readily reach and compare prices on Airbnb.
Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the demand for metasearch in the vacation rental market.
Our 300 partners work together for many different reasons – among which will be that we are able to offer a fresh flow of highly qualified â$œready-to-bookâ$� traffic to their own websites and listings.

Obviously, brand is crucial, but building a new with no foundation of a solid merchandise and high quality tech is only going to carry you thus far.
Inevitably, less powerful services and products will dropoff. The winner is going to have the ideal technology, user experience, and partnerships. At the end, it will be a â$œWinner takes allâper scenario and we’re on a really promising course.

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