Q&A: HomeToGo on metasearch in the vacation rental industry

Creating the process even easier for the user is key.
How do you view metasearch platforms growing in vacation-rental and more widely notably in light of these challenges faced by Tripping?
And, clearly, meta search has really tried to turn into a part in the process – with some big investment rounds moving into start ups and, unfortunately, some fairly high-profile casualties on the way.

Most likely, Casamundo will open its stage to additional aggregators also.
Our 300 partners operate with us to get a variety of reasons – one of that will be that we are capable to provide a brand fresh flow of exceptionally qualified â$œready-to-bookâ$� visitors to their own sites and listings.
In our own experience for this dilemma, and hearing our friends complain about the hassle of looking for a vacation rental, the demand for a solution was clear. HomeToGo was first born.
Google is a search engine, so it is reasonable that they aggregate travel inventory such as flights and hotels. But, flights and hotels are more straightforward to aggregate.
When there are lots of big players on the market, a provider is limited by only their inventory. By offering an aggregation of many providers at the identical time, vacation rental metasearch makes life easier for users.

Why do you think vacation rental needs a meta search platform?
Most meta search platforms with a lower quality product will likely probably be negatively affected with thisparticular. If an OTA is not getting value back from the metasearch, then it’s inevitable they are going to stop spending .

How do you believe brand is in meta search?
How does the OTA giants decision to divert marketing spend far from meta search affect their evolution moving ahead?
HomeToGo along with Casamundo’s experiences and insights complement one another and create a promising prospect for future growth and development.
We aggregate and compare more websites, and thus more holiday rentals, more than someone else. This allows the user with a faster, easier, and much more inexpensive way to get the very ideal accommodation for their precise needs.
We’re also the technology leader in meta search for vacation rentals. HomeToGo is situated on a intricate investigation technology that integrates, combines, and deduplicates the data of hundreds of partner sites to create the worldâ$™s accommodations readily accessible and equal for everybody.
Could you talk about anything further about the way this fits in with the overall plan?

Together with HomeToGo, you are able to search for what you require, at the very best price, and still book along with your preferred website -fast.

Inevitably, less robust products will dropoff. The winner is going to have the ideal technology, user experience, and partnerships. At the finish, it’ll be a â$œWinner requires allâ$� situation and we are on a really promising route.
As OTA giants like booking and expedia race in order to add vacation rental inventory with their offering â$” with the impression that consumers wish to compare traditional accommodation and rentals â$” so how exactly does vacation leasing meta search create itâ$™s markers?
For smaller vacation rental sites , we help them gain visibility (we send over 20 million users per month to our spouses ). Generally speaking, this might harm platforms which rely upon a low number of partners.

Phocuswire spoke to Dr. Patrick Andrae, leader of HomeToGo about current trends as well as the demand for metasearch from the vacation rental market.

In general, meta search is going to have to continue to evolve to adapt users effortlessly across devices, including voice search technology.

Would you share everything you customer purchase plan is as you move against much larger businesses with heavy pockets?
Google has made forays into hotels, flights, tours, and activities â$” can you see it going later vacation-rental as well?

For HomeToGo, the future involves expanding our offering and localized product whilst enhancing our search functionality further to keep to provide the most useful results regardless of the search.
From a coverage perspective 90% of this inventory is the same for all hotel meta search engines. None of the major vacation-rental providers have more than 20% of the market. This places HomeToGo at a bonus as aggregation goes well beyond simply price comparison.

Obviously, brand is crucial, however building a new without a foundation of a solid merchandise and higher quality tech will only carry you thus far.

Once a company has a stable foundation, building a new helps build consumer confidence and comprehension, which is consistently crucial in an aggressive sector.

Whatâ$™s your perspective onto the metabook model?
The holiday leasing market is incredibly fragmented – more in comparison to the hotel or flights economy. You’ll find hundreds of sites offering vacation rentals – it can take users hours of hunting to discover the ideal lodging for their needs.

We canâ$™t speak to Airbnbâ$™s current or future strategy, but by looking at a number of our domains you’ll discover that Airbnb has already been a partially incorporated partner. For example, via pop-under users may readily realize and compare prices on Airbnb.

With this technology we now give users the most significant choice with one quick hunt, whilst machine learning established sorting technology guarantees the answers are ranked by relevance for the requirements of the respective user that searches.
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In such a competitive perpendicular, that is very cost intensive when it comes to marketing, we spend wisely and with intention. Our growth in the US market demonstrates that we are making the ideal decisions with our share of TV advertising, retargeting, along with different advertising and marketing efforts.
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Does not having Airbnb participate in the version hamper it in anyway? Why do you presume Airbnb has plumped for this particular strategy and do you think thereâ$™s no chance it’ll change itâ$™s mind later on?
Q&A: HomeToGo on metasearch in the vacation rental industry 1
There are hundreds of websites offering bus rentals. For a user, finding what they’re looking for quickly, economically, and at the ideal price, is crucial.

The personal lodging sector has been in the spotlight for the last few decades. It has drawn the attention of the online giants but also observed the entrance of new players like Airbnb.

As people get more and more used to the concept of a vacation rental as a beneficial accommodation, they are more inclined to test out new means of finding the ideal vacation rental to get his or her desired destination, budget, and demands -metasearch makes it easy to accomplish precisely that.
Additionally, our advanced technology provides the user using a great deal of benefits while performing their hunt. We see that reflected at the great deal of return and lead traffic which continues to grow monthly.
Casamundo features a excellent team and new in the UK and European vacation rental industry. Weâ$™re looking forward to continuing to build, like a group, the best vacation rental search experience on the marketplace.

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