Q&A: HomeToGo on metasearch in the vacation rental industry

Does not having Airbnb participate from the model hamper it in anyway? Why is it that you presume Airbnb has chosen this particular strategy and you presume thereâ$™s any chance it’ll change itâ$™s mind later on?
As people have more and more used to the idea of a vacation rental as being a beneficial accommodation, they have been more inclined to experiment with new means of locating the best vacation rental to get their preferred destination, budget, and demands -meta-search makes it easy to do just that.
From our personal experience with this dilemma, and hearing our buddies whine about the hassle of looking for a vacation rental, the need for a solution was evident. Thus, HomeToGo was born.

And, needless to say, metasearch has strove to turn into part along the way – with some major investment rounds going in to start ups and, regrettably, some fairly high-profile casualties along the way.

As OTA giants such as booking and expedia race in order to add vacation-rental inventory to their own offering â$” with the belief that consumers want to compare traditional accommodation and leases â$” how does vacation-rental meta search create itâ$™s markers?


We now aggregate and compare more websites, and thus more holiday rentals, than someone else. This allows the user with a faster, easier, and much more cheap method to locate the best accommodation for their unique needs.

HomeToGo recently acquired Casamundo. Would you share some thing more concerning how this fits in with the overall plan?

HomeToGo along with Casamundo’s experiences and insights complement each other and produce a promising prospect for future growth and development.

Obviously, brand is important, however building a new without a foundation of a solid merchandise and higher quality tech will only carry you so far.
How would the OTA giants decision to divert marketing spend far from meta search affect their evolution moving ahead?

The private accommodation sector has been in the spotlight for the previous few years. It’s attracted attention of the online giants however also observed the entry of bold new players such as Airbnb.

For smaller vacation rental websiteswe help them gain visibility (we send over 20 million users a month to our spouses ). Generally speaking, this may harm platforms that rely on a low number of partners.

When there are lots of major players out there, a provider is limited by just their inventory. By offering an aggregation of several providers at precisely exactly the exact same time, vacation-rental meta search makes life easier for users.

Inevitably, less powerful products will drop off. In the conclusion, it’ll be a â$œWinner requires allâper scenario and we are on a very promising route.
Our 300 partners operate together for many different motives – among that is that we are able to provide a fresh flow of exceptionally qualified â$œready-to-bookâtraffic to their websites and listings.

Google is an internet search engine, therefore it makes sense for them to aggregate travel inventory including flights and hotels. However, resorts and flights are more straightforward to aggregate.

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In this a competitive perpendicular, that is very cost intensive when it comes to promotion, we spend wisely with purpose. Our growth in the US market demonstrates that we are making the ideal decisions together using your share of TV advertising, retargeting, as well as other advertising and advertising campaigns.

Making the process even easier for the user is key.
The vacation rental market is very fragmented – much more so than the flights or hotel market. You’ll find hundreds of web sites offering holiday rentals – normally it takes users hours of hunting to discover the ideal lodging for their needs.
Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends and the demand for metasearch while inside the vacation rental market.

For HomeToGo, the future involves expanding our offering and localized product while enhancing our hunt functionality further to keep to supply the most useful results whatever the search.
Above all, Casamundo will open its stage to other aggregators too.

Many metasearch platforms with less quality product will be negatively affected by thisparticular. If an OTA isn’t getting value straight from the metasearch, then it’s inevitable that they are going to quit spending with them.

Additionally, our innovative technologies offers the user with a great deal of benefits while performing their own search. We see this reflected in the great deal of return and direct traffic which continues to increase monthly.

Q&A: HomeToGo on metasearch in the vacation rental industry 1

With HomeToGo, you are able to search for exactly what you require, at exactly the best price, but book with your preferred website -fast.
How can you see meta-search platforms evolving in vacation rental and more widely especially in light of these challenges faced by Tripping?
From a policy perspective 90 percent of the inventory is the same for many hotel metasearch engines. None of the large vacation-rental providers possess more than 20 percent of their market. This sets HomeToGo with a plus as aggregation goes well beyond only price comparison.

Why do you think vacation rental needs a metasearch platform?

Using this technology we offer users the most significant choice with one quick hunt, while machine learning established sorting technology guarantees the outcome are ranked by relevance for the needs of this user that hunts.

Could you share that which your client acquisition strategy can be as you move against far larger organizations with deep pockets?
We are also the tech leader in meta-search for accommodations. HomeToGo is centered on a complex search technology that integrates, combines, and deduplicates that the data of tens of thousands of partner websites to create the worldâ$™s vacation-rentals easily reachable and comparable for everyone.

Once a company has a strong foundation, building a brand helps build user trust and recognition, and it is obviously critical in a competitive sector.
How important do you imagine brand is at meta-search?
The vacation rental market is incredibly fragmented. There are actually hundreds of sites offering bus rentals. For a user, finding the things they are searching for fast, efficiently, and also at the ideal price, is essential.
Casamundo features a excellent team and brand in the united kingdom and European vacation rental market. Weâ$™re looking forward to continuing to build, like a set, the best vacation rental search experience available on the marketplace.
Generally speaking, metasearch will have to continue to evolve to adapt users effortlessly across apparatus, including voice search technology.
We canâ$™t speak to Airbnbâ$™s current or future plan, but by considering some of our domain names you will find that Airbnb has already been a partially incorporated partner. For instance, via popunder users can very quickly realize and compare prices on Airbnb.

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