Q&A: HomeToGo on metasearch in the vacation rental industry

Q&A: HomeToGo on metasearch in the vacation rental industry 1

In general, metasearch is going to have to continue to evolve to accommodate users seamlessly across devices, including voice search technology.
For HomeToGo, the future involves expanding our localized and offering product while enhancing our hunt functionality even further to continue to offer the most useful results no matter the search.
When there are many big players around, a provider is limited to just their own inventory. By offering an aggregation of many providers at precisely the identical period, vacation-rental meta search makes life easier for users.

For smaller vacation rental sites we help them attain visibility (we send over 20 million users per month to our own partners). Generally, this may harm platforms that rely on a very minimal number of spouses.
Could you share anything further about how this fits in with the general plan?

Making the process even easier for an individual is key.

As OTA giants like booking and expedia race to add vacation-rental inventory to their offering â$” with the belief that consumers want to compare conventional lodging and rentals â$” so how exactly does vacation-rental meta-search make itâ$™s markers?
How do you view meta search platforms growing in vacation rental and more widely notably in light of the challenges faced by Tripping?
Together with HomeToGo, you are able to look for what you need, at the ideal price, but still book with your preferred website -fast.
How will the OTA giants decide to divert advertisements spend far from meta search affect their evolution going forward?
The personal lodging sector was in the spotlight for the last few years. It’s attracted the attention of the internet giants but also witnessed the entry of adventuresome new players such as Airbnb.

Google is a search engine, so it makes sense that they aggregate travel inventory like resorts and flights. However, flights and hotels are simpler to aggregate.

Above all, Casamundo will start its stage to other aggregators as well.
Many metasearch platforms with a lower quality product will be negatively impacted with thisparticular. If an OTA is not getting value straight from the metasearch, then it is inevitable they will stop spending .

As people get more and more accustomed to the idea of a vacation rental as a beneficial accommodation, they are more likely to test out new means of finding the ideal vacation rental to get his or her preferred destination, funding, and needs -metasearch makes it effortless to accomplish exactly that.
Once an organization has a good base, building a new helps build user trust and recognition, and it is obviously critical in an aggressive sector.

Can you share what you customer acquisition strategy is as you move against much larger companies with deep pockets?


There are actually hundreds of websites offering bus rentals. For an individual, finding the things they are searching for quickly, economically, and at the best price, is essential.
Additionally, our innovative technologies supplies the user with a lot of benefits while performing their own search. We see that reflected in the large amount of yield and direct traffic which continues to increase monthly.
Using this technology we provide users the largest choice with one quick look, while machine learning established sorting technology guarantees that the results are ranked by relevance for the requirements of their respective user who searches.
How important do you imagine brand is in meta search?
Inevitably, less robust services and products will disappear. In the end, it’ll be a â$œWinner takes allâ$� situation and we are on a really promising path.

We are also the tech leader in meta search for accommodations. HomeToGo is situated on a intricate search technology that integrates, combines, and deduplicates the data of hundreds of partner websites to create the worldâ$™s vacation-rentals easily reachable and comparable for everybody.

Our 300 partners work with us for a variety of reasons – one of that is that we are able to offer a fresh stream of highly qualified â$œready-to-bookâ$� traffic to their own sites and listings.

Of course, brand is crucial, but building a new without a base of a solid merchandise and higher excellent technician is only going to carry you so far.

Why you think vacation-rental needs a meta search platform?

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We canâ$™t speak to Airbnbâ$™s current or prospective plan, but by considering a number of our domain names you will find that Airbnb has already been a partially incorporated partner. For example, via pop-under users may easily reach and compare prices onto Airbnb.

We now aggregate and compare more websites, and thus more holiday rentals, than anyone else. This supplies an individual with a faster, easier, and more cheap way to get the very best accommodation for their precise needs.
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Casamundo has a great team and new in the united kingdom and European vacation rental market. Weâ$™re looking forward to continued to build, as a set, the very best vacation rental search experience on the marketplace.
HomeToGo along with Casamundo’s experiences and insights match one another and build a promising prospect for future growth and development.

From our personal experience for this difficulty, and hearing friends complain about the pain of looking for a vacation rental, the demand for a remedy was clear. So, HomeToGo was born.
Doesn’t needing Airbnb participate at the version hamper it in anyway? Why is it that you think Airbnb has plumped for this strategy and do you think thereâ$™s any chance it will change itâ$™s mind later on?
Phocuswire talked to Dr. Patrick Andrae, leader of HomeToGo about current trends along with the demand for metasearch in the vacation rental market.

The vacation rental market is excessively fragmented – more in relation to the hotel or flights market. You will find hundreds of sites offering vacation rentals – normally it takes users hours of hunting to discover the ideal lodging for their requirements.
In this a competitive perpendicular, that is very cost intensive when it comes to marketing, we spend wisely and with purpose. Our growth in the US market demonstrates that we are making the ideal decisions together with our share of TV ads, retargeting, as well as other advertising and advertising efforts.

From a policy perspective 90% of this inventory is identical for many hotel meta search engines. Not one of the significant vacation rental providers possess over 20 percent of this market. This places HomeToGo with an advantage as aggregation goes well beyond simply price comparison.
And, needless to say, meta search has tried to be a part in the process – with some significant investment rounds moving in to start ups and, unfortunately, some fairly high profile casualties on the way.

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