Q&A: HomeToGo on metasearch in the vacation rental industry

Doesn’t having Airbnb engage in the model hamper it in anyway? Why is it that you think Airbnb has chosen this strategy and do you presume thereâ$™s no chance it will change itâ$™s mind in the future?

How do you think brand is at metasearch?

Using this technology we give users the largest choice with one quick search, while machine learning based sorting technology guarantees the results are rated by importance for the requirements of this respective user which hunts.
As people get more and more used to this idea of a secondary rental as a beneficial accommodation, they have been more likely to experiment with new ways of locating the best vacation rental to his or her desired destination, budget, and needs -meta search makes it easy to do exactly that.
From a policy standpoint 90% of the inventory is the same for several hotel metasearch engines. Not one of the major vacation rental providers have over 20% of this marketplace. This puts HomeToGo with a benefit as aggregation goes well beyond only price comparison.
As OTA giants such as booking and expedia race to add vacation-rental inventory to their offering â$” with the belief that consumers want to compare conventional lodging and rentals â$” how can vacation-rental meta-search create itâ$™s mark?

And, clearly, metasearch has tried to turn into a part in the process – with some huge investment rounds going into start ups and, regrettably, some fairly high profile casualties on the way.

HomeToGo and Casamundo’s insights and experiences complement each other and produce a promising opportunity for future growth and development.

We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by looking at a number of our domains you’ll discover that Airbnb has already been a partially integrated partner. For instance, via popunder users may readily realize and compare prices onto Airbnb.
Casamundo features a wonderful team and new in the UK and European vacation rental market. Weâ$™re looking forward to continued to build, being a group, the very ideal vacation rental search experience on the market.

For HomeToGo, the prospective involves expanding our offering and localized product while enhancing our search functionality further to continue to give the most useful results whatever the search.
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We’re also the tech leader in metasearch for vacation rentals. HomeToGo is dependant on a intricate search technology which integrates, combines, and deduplicates that the data of tens of thousands of partner internet sites to make the worldâ$™s accommodations easily accessible and equal for everyone.

Google is a search engine, therefore it makes sense for them to aggregate travel inventory such as resorts and flights. But, flights and hotels are simpler to aggregate.

Generally, metasearch is going to have to continue to evolve to adapt users effortlessly across devices, including voice search technology.
Needless to say, brand is important, however building a new with no base of a robust product and high excellent technician is only going to carry you thus far.
Our 300 partners operate together to get many different reasons – among which is we are able to supply a fresh flow of highly capable â$œready-to-bookâ$� traffic to their sites and listings.

How do you see meta-search platforms growing in vacation-rental and more widely notably in light of the challenges faced by Tripping?

Inevitably, less powerful products will dropoff. At the end, it will be a â$œWinner requires allâper scenario and we are on a really promising path.
Once an organization has a sound base, building a new helps build user trust and recognition, and it is consistently critical in an aggressive industry.

Most meta-search platforms with a lower quality product will likely be negatively affected by this. When an OTA isn’t getting value straight from the metasearch, it is inevitable they are going to quit spending with them.

Why you presume vacation-rental needs a metasearch platform?
We aggregate and compare more sites, and thus more holiday rentals, more than anybody else. This gives an individual with a faster, easier, and more cheap approach to find the best accommodation for their specific needs.

In this a competitive vertical, that is very cost intensive in regards to promotion, we spend sensibly and with purpose. Our growth in america market shows that we are making the right decisions together with your share of television ads, retargeting, as well as additional marketing and advertising campaigns.

The vacation rental market is very fragmented – more so than the hotel or flights economy. You will find hundreds of websites offering vacation rentals – it can take users hours of hunting to find out the perfect accommodation for their needs.
Q&A: HomeToGo on metasearch in the vacation rental industry 1
From our personal experience with this particular dilemma, and hearing our buddies complain about the pain of looking for a vacation rental, the demand for a solution was clear. Thus, HomeToGo was first born.
How can the OTA giants decide to divert marketing spend from metasearch affect their development happening?
The private accommodation sector was in the spotlight for the past few decades. It has attracted the attention of the internet giants however also witnessed the entrance of new players such as Airbnb.
Would you talk about anything more concerning the way this fits in with the overall strategy?
The vacation rental market is incredibly fragmented. There are at least hundreds of websites offering bus rentals. For a user, finding the things they are looking for quickly, economically, and at the ideal price, is essential.
In addition, our innovative technologies provides the user using a great deal of benefits while performing their own search. We see that reflected at the large amount of yield and lead traffic that continues to grow monthly.

When there are many huge players on the market, a provider is bound to only their own inventory.
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For smaller vacation rental websites, we help them attain prominence (we send over 20 million users per month for our own partners). Generally speaking, this might harm platforms that rely upon a low number of spouses.
Together with HomeToGo, you can look for what you need, at exactly the best price, and book with your preferred web site -fast.
Most likely, Casamundo will open its stage to other aggregators as well.
Would you share everything you customer purchase plan can be as you move up against much larger organizations with heavy pockets?

Creating the process even easier for an individual is essential.

Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the demand for metasearch from the vacation rental industry.

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