Q&A: HomeToGo on metasearch in the vacation rental industry

Once a company has a good foundation, building a new helps build consumer confidence and comprehension, which is consistently vital in a competitive industry.

Additionally, our innovative technologies provides the user having a great deal of benefits while performing their own search. We see this reflected at the great deal of return and lead traffic that continues to grow each month.
Casamundo features a great team and brand in the UK and European vacation rental market. Weâ$™re excited about continued to build, being a set, the very ideal vacation rental search experience on the market.
The vacation rental market is extremely fragmented – more in relation to the hotel or flights market. You will find hundreds of sites offering vacation rentals – normally it takes users hours of hunting to find the ideal lodging for their requirements.
HomeToGo recently acquired Casamundo. Would you share anything further about how this ties in with the overall plan?

Would you share that which you customer acquisition strategy is as you move up against far larger organizations with deep pockets?
With HomeToGo, you can look for exactly what you require, at the best price, and book with your preferred web site -fast.
Why you think vacation-rental needs a metasearch platform?

How important do you believe brand is at metasearch?
As people get more and more used to this idea of a vacation rental as a beneficial accommodation, they are more likely to experiment with new methods of finding the best vacation rental to get their desired destination, budget, and needs -metasearch makes it easy to accomplish precisely that.

Inevitably, less robust products will drop off. At the very end, it will be a â$œWinner requires allâper scenario and we’re on a really promising path.

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From our very own experience with this particular difficulty, and hearing that our friends whine about the pain of trying to find a vacation rental, the need for a remedy was evident. So, HomeToGo was first born.
Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the demand for metasearch from the vacation rental market.
Most meta-search platforms with a lower quality product will soon be negatively affected with this. When an OTA isn’t getting value straight from the metasearch, it’s inevitable they are going to quit spending .
Does not having Airbnb engage from the version hamper it anyway? Why do you think Airbnb has plumped for this particular strategy and you presume thereâ$™s chance it’ll change itâ$™s mind later on?
There are at least hundreds of websites offering bus rentals. For a user, finding what they’re searching for quickly, economically, and also at the ideal price, is crucial.
For smaller vacation rental sites we help them attain visibility (we send over 20 million users per month to our own spouses ). In general, this may hurt platforms which rely on a very minimal number of partners.

Creating the process much easier for the user is key.

We now aggregate and compare more websites, and thus more holiday rentals, than someone else. This offers an individual with a faster, easier, and more inexpensive approach to get the best accommodation because of their unique needs.

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How will the OTA giants decide to divert marketing spend from meta search affect their evolution moving ahead?
HomeToGo along with Casamundo’s insights and experiences complement one another and produce a promising opportunity for future growth and development.
As OTA giants such as booking and expedia race to add vacation rental inventory with their offering â$” with the belief that consumers wish to compare traditional accommodation and rentals â$” so how exactly can vacation rental meta-search make itâ$™s mark?
And, obviously, metasearch has really tried to be a part in the process – with some significant investment rounds moving into startups and, unfortunately, some fairly highprofile casualties along the way.
Generally, meta search is going to have to continue to evolve to support users effortlessly across apparatus, including voice search tech.

We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by considering a number of our domain names you will find that Airbnb is already a partially integrated partner. For instance, via popunder users may easily realize and compare prices on Airbnb.
Our 300 partners work with us to get many different reasons – one of which is we are able to offer a brand fresh flow of exceptionally qualified â$œready-to-bookâ$� traffic to their websites along with listings.

The private accommodation sector has been in the spotlight for the last few years. It’s attracted the attention of the online giants but also observed the entry of adventuresome new players like Airbnb.

How do you view metasearch platforms evolving in vacation leasing and more widely especially in light of the challenges faced by Tripping?

Google is a search engine, so it is logical for them to aggregate travel inventory like resorts and flights. Yet, resorts and flights are more straightforward to aggregate.
For HomeToGo, the future involves expanding our localized and offering product while enhancing our hunt functionality even further to keep to give the best results no matter the search.

From a policy standpoint 90 percent of this inventory is the same for all hotel metasearch engines. None of the large vacation-rental providers possess more than 20 percent of this marketplace. This puts HomeToGo at a plus as aggregation goes well beyond simply price contrast.

Of course, brand is crucial, but building a brand without a foundation of a robust product and high quality tech will only carry you so far.

Above all, Casamundo will start its own stage to additional aggregators also.
In such a competitive vertical, that’s very cost intensive when it comes to marketing, we spend wisely with purpose. Our growth in america market shows that we’re making the ideal decisions with your share of TV ads, retargeting, and other advertising and advertising and advertising efforts.

When there are lots of significant players out there, a provider is limited by only their inventory. By offering an aggregation of several providers at exactly the exact same time, vacation rental meta-search makes life easier for users.

Using this technology we offer users the most significant choice with one quick search, while machine learning established sorting technology guarantees the results are rated by importance for the needs of the individual user who searches.

We’re also the technology leader in metasearch for vacation rentals. HomeToGo is predicated on a complex search technology that integrates, combines, and deduplicates that the data of hundreds of partner websites to make the worldâ$™s vacation-rentals readily accessible and equal for everyone.

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