Q&A: HomeToGo on metasearch in the vacation rental industry

Google has made forays to hotels, flights, tours, and activities â$” would you find it going after vacation rental also?

Whatâ$™s your view on the metabook model?
Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the need for meta-search from the vacation rental market.
With this technology we now provide users the most significant choice with one quick search, while machine learning established sorting technology guarantees the answers are rated by importance for the needs of this respective user that hunts.

Would you share what your client acquisition plan can be as you move up against far larger organizations with deep pockets?

The private accommodation sector was in the spotlight for the last few years. It has attracted the attention of the online giants however also observed the entry of new players such as Airbnb.

Casamundo features a excellent team and new in the united kingdom and European vacation rental industry. Weâ$™re excited about continuing to build, like a set, the best vacation rental search experience available on the marketplace.
For HomeToGo, the future involves expanding our localized and offering product whilst enhancing our search functionality even further to continue to provide the most useful results no matter the search.
From a coverage perspective 90% of the inventory is identical for several hotel metasearch engines. Not one of the large vacation-rental providers have over 20 percent of this marketplace. This puts HomeToGo with a benefit as aggregation goes beyond only price contrast.
How can you view meta-search platforms evolving in vacation leasing and more widely especially in light of the challenges faced by Tripping?

Additionally, our advanced technology supplies the user with a lot of benefits while performing their own search. We see this reflected in the large amount of return and direct traffic that continues to grow each month.
We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by looking at some of our domains you will find that Airbnb has already been a partially integrated partner. For instance, via pop-under users can easily realize and compare prices on Airbnb.
Generally, meta search is going to have to continue to evolve to adapt users effortlessly across apparatus, for example voice search technology.

Creating the process even easier for an individual is essential.
When there are many huge players around, a provider is bound by just their own inventory. By offering an aggregation of several providers at the same time, vacation rental metasearch makes life easier for users.
How do you imagine brand is in meta search?

HomeToGo and Casamundo’s insights and experiences complement one another and create a promising prospect for future growth and development.
With HomeToGo, you can look for what you require, at the best price, and book with your preferred website -fast.
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From our personal experience with this particular dilemma, and hearing our friends whine about the hassle of searching for a vacation rental, the demand for a solution was clear. Thus, HomeToGo was born.

Why do you think vacation rental needs a meta search platform?
For smaller vacation rental sites , we help them gain prominence (we send over 20 million users a month to our own spouses ). In general, this might harm platforms which rely on a low number of spouses.
And, needless to say, meta search has strove to turn into part along the way – with some large investment rounds going in to startups and, unfortunately, some fairly high-profile casualties along the way.
The vacation rental market is incredibly fragmented – more in relation to the flights or hotel economy. You’ll find hundreds of internet sites offering holiday rentals – normally it takes users hours of hunting to find the best lodging for their requirements.

How would the OTA giants decision to divert advertisements spend away from metasearch affect their development moving ahead?

Most likely, Casamundo will open its stage to other aggregators as well.

Our 300 partners operate with us for many different motives – among that is that we are able to provide a fresh flow of highly capable â$œready-to-bookâtraffic to their own websites and listings.

Doesn’t needing Airbnb engage in the model hamper it anyway? Why is it that you presume Airbnb has plumped for this particular strategy and do you presume thereâ$™s no chance it will change itâ$™s mind in the future?
As people have more and more used to this concept of a vacation leasing as a beneficial accommodation, they have been more inclined to test out new means of finding the best vacation rental to get his or her preferred destination, funding, and needs -metasearch makes it effortless to do exactly that.

Q&A: HomeToGo on metasearch in the vacation rental industry 1
Once an organization has a stable foundation, building a brand will help build user recognition and trust, which is obviously essential in a competitive market.

The vacation rental market is incredibly fragmented. There are literally hundreds of sites offering vacation rentals. For a user, finding the things they are searching for quickly, economically, and also at the best price, is essential.
In this a competitive perpendicular, that is very cost intensive when it comes to marketing, we spend wisely with purpose. Our growth in the usa market shows that we are making the perfect decisions with your share of television ads, retargeting, along with different advertising campaigns.

HomeToGo recently acquired Casamundo. Could you share anything more concerning how this ties in with the general strategy?

Google is an internet search engine, therefore it seems sensible for them to aggregate traveling inventory for example hotels and flights. But, flights and hotels are easier to aggregate.
Many meta-search platforms with less quality product will soon be negatively impacted with this. If an OTA isn’t getting value back from the metasearch, it is inevitable they are going to quit spending them.
Inevitably, less robust products will disappear. The winner will have the best technician, user experience, and partnerships. At the very end, it’ll be a â$œWinner takes allâ$� situation and we are on a really promising route.

We aggregate and compare websites, and therefore more vacation rentals, more compared to anybody else. This supplies an individual with a faster, easier, and more cost efficient means to obtain the very best accommodation for their particular needs.
We’re also the tech leader in meta search for accommodations. HomeToGo is situated on a intricate search technology which integrates, combines, and deduplicates the data of tens of thousands of partner web sites to create the worldâ$™s vacation rentals readily accessible and equal for everybody.

Needless to say, brand is important, however building a brand with no foundation of a solid merchandise and higher excellent tech is only going to carry you thus far.

As OTA giants like booking and expedia race to add vacation-rental inventory for their offering â$” with the fact that consumers wish to compare traditional accommodation and leases â$” how does vacation-rental meta-search create itâ$™s markers?

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