Q&A: HomeToGo on metasearch in the vacation rental industry

Google is an internet search engine, so it is reasonable that they aggregate travel inventory for example resorts and flights. However, flights and hotels are better to aggregate.
While there are lots of significant players out there, a provider is limited to only their inventory. By offering an aggregation of several providers at the same time, vacation rental meta search makes life easier for users.
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Would you share what you customer acquisition plan is as you go up against far larger companies with deep pockets?
Our 300 partners work with us for many different motives – among that is we are able to supply a fresh stream of highly capable â$œready-to-bookâ$� visitors for their websites along with listings.

Making the process much easier for the user is key.

HomeToGo and Casamundo’s experiences and insights match each other and create a promising opportunity for future growth and development.

How do you imagine brand is in metasearch?

How do you see meta search platforms growing in vacation-rental and more widely especially in light of the struggles faced by Tripping?

In this a competitive perpendicular, that is very cost intensive when it comes to promotion, we spend prudently with intention. Our growth in america market shows that we’re making the ideal decisions together with your share of television ads, retargeting, and other marketing and advertising efforts.
For HomeToGo, the long run involves expanding our offering and localized product whilst enhancing our search functionality even further to continue to present the best results regardless of the search.

The private accommodation sector was in the spotlight for the last few decades. It’s attracted the attention of the internet giants but also observed the entrance of adventuresome new players like Airbnb.

How does the OTA giants decision to divert marketing spend from metasearch affect their development going forward?
We aggregate and compare websites, and thus more holiday rentals, compared to anyone else. This offers an individual with a faster, easier, and much more cost efficient approach to get the very best accommodation due to their unique needs.
Once a company has a solid base, building a brand will help build user trust and recognition, which is always vital in an aggressive industry.

Using this technology we offer users the most significant choice with one quick look, whilst machine learning established sorting technology guarantees the outcomes are rated by importance for the requirements of their respective user that searches.

From a coverage perspective 90 percent of this inventory is the same for several hotel metasearch engines. None of the large vacation-rental providers have over 20% of their marketplace. This places HomeToGo at an advantage as aggregation goes beyond simply price comparison.


As people have more and more accustomed to the concept of a secondary rental as a beneficial accommodation, they are more inclined to try out new methods of locating the ideal vacation rental to get their desired destination, budget, and demands -metasearch makes it effortless to do precisely that.
Why do you think vacation-rental needs a metasearch platform?

As OTA giants like booking and expedia race to add vacation rental inventory to their offering â$” with the impression that consumers want to compare conventional lodging and rentals â$” so how exactly does vacation-rental meta search create itâ$™s markers?

Whatâ$™s your perspective onto the metabook version?
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There are absolutely hundreds of sites offering vacation rentals. For an individual, finding the things they’re looking for quickly, efficiently, and also at the ideal price, is key.

Does not needing Airbnb participate in the model hamper it in anyway? Why is it that you presume Airbnb has chosen this particular strategy and do you presume thereâ$™s chance it’ll change itâ$™s mind in the future?
Google has made forays to hotels, flights, tours, and activities â$” do you see it going after vacation-rental as well?
The vacation rental market is extremely fragmented – much more in relation to the flights or hotel market. You’ll find hundreds of web sites offering holiday rentals – it can take users hours of searching to find the perfect accommodation for their needs.
Additionally, our innovative technologies offers the user with a great deal of benefits while performing their search. We see that reflected at the large amount of yield and direct traffic which continues to increase each month.
Above all, Casamundo will start its own platform to other aggregators too.
We’re also the tech leader in meta search for vacation rentals. HomeToGo is centered on a complex search technology that integrates, combines, and deduplicates that the data of hundreds of partner sites to make the worldâ$™s vacation-rentals easily accessible and comparable for everyone.
Of course, brand is critical, but building a new with no base of a solid merchandise and higher excellent technician will only carry you so far.
And, naturally, meta-search has tried to be a part along the way – with some huge investment rounds moving in to start ups and, unfortunately, some fairly high-profile casualties along the way.
Would you share anything more concerning the way this fits in with the overall strategy?

In our own experience with this dilemma, and hearing our friends complain about the pain of looking for a vacation rental, the need for a remedy was clear. So, HomeToGo was first born.
We canâ$™t speak to Airbnbâ$™s current or prospective strategy, but by considering a number of our domain names you’ll discover that Airbnb is already a partially integrated partner. For instance, via popunder users can very quickly reach and compare prices on Airbnb.

Generally, meta search will have to continue to evolve to accommodate users seamlessly across apparatus, including voice search technology.
Phocuswire spoke to Dr. Patrick Andrae, chief executive of HomeToGo about current trends along with the need for meta-search inside the vacation rental industry.

Casamundo features a wonderful team and new in the UK and European vacation rental market. Weâ$™re excited about continuing to build, as a group, the best vacation rental search experience on the marketplace.

Many metasearch platforms with a lower quality product will likely be negatively affected by this. When an OTA isn’t getting value straight from the metasearch, then it is inevitable that they are going to stop spending them.

Together with HomeToGo, you are able to look for exactly what you need, at the best price, but book with your preferred website -fast.
For smaller vacation rental sites we help them gain visibility (we ship over 20 million users a month to our own partners). In general, this could hurt platforms which rely on a very low number of partners.

Inevitably, less powerful services and products will drop off. In the conclusion, it’ll be a â$œWinner requires allâ$� situation and we are on a really promising route.

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