Q&A: HomeToGo on metasearch in the vacation rental industry

For smaller vacation rental websites, we help them gain prominence (we send over 20 million users per month to our own spouses ). Generally speaking, this might harm platforms that rely on a minimal number of spouses.

The vacation rental market is excessively fragmented – much more so than the flights or hotel economy. There are hundreds of websites offering vacation rentals – it can take users hours of hunting to find the perfect accommodation for their needs.

The vacation rental market is incredibly fragmented. There are actually hundreds of websites offering bus rentals. For an individual, finding the things they’re searching for quickly, economically, and at the ideal price, is crucial.

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For HomeToGo, the prospective involves expanding our localized and offering product while enhancing our search functionality further to keep to offer the best results regardless of the search.
Would you share anything further about how this fits with the overall plan?
Casamundo has a wonderful team and new in the UK and European vacation rental industry. Weâ$™re looking forward to continuing to build, being a group, the best vacation rental search experience on the market.

How does the OTA giants decide to divert marketing spend away from meta-search affect their development going forward?
Whatâ$™s your view on the metabook model?
Additionally, our advanced technology provides the user having a great deal of benefits while performing their own search. We see this reflected at the great deal of return and direct traffic that continues to increase each month.
Above all, Casamundo will open its own platform to additional aggregators as well.
Why do you think vacation rental needs a metasearch platform?

Google is a search engine, therefore it is reasonable for them to aggregate travel inventory such as flights and hotels. However, flights and hotels are better to aggregate.
From our personal experience for this particular dilemma, and hearing our buddies complain about the pain of trying to find a vacation rental, the need for a remedy was clear. Thus, HomeToGo was born.
Q&A: HomeToGo on metasearch in the vacation rental industry 1

We’re also the tech leader in meta-search for accommodations. HomeToGo is situated on a intricate search technology which integrates, combines, and deduplicates the data of hundreds of partner internet sites to make the worldâ$™s vacation-rentals easily accessible and equal for everybody.
Creating the process even easier for the user is key.
Together with HomeToGo, you can search for what you require, at exactly the best price, and book together with your preferred web site -fast.

From a coverage standpoint 90 percent of the inventory is the same for several hotel meta search engines. None of the large vacation-rental providers have over 20 percent of the marketplace. This puts HomeToGo with a benefit as aggregation goes beyond only price comparison.

As OTA giants such as booking and expedia race in order to add vacation-rental inventory to their own offering â$” with the fact that consumers want to compare conventional accommodation and rentals â$” so how exactly does vacation rental meta-search create itâ$™s markers?

Of course, brand is important, however building a new with no foundation of a robust product and higher quality tech is only going to carry you thus far.

And, clearly, meta search has strove to be a part along the way – with some large investment rounds moving in to start ups and, regrettably, some fairly high profile casualties on the way.

The personal lodging sector was in the spotlight for the past few decades. It has attracted attention of the online giants however also observed the entrance of new players like Airbnb.

Many meta-search platforms with a lower quality product will probably be negatively affected by this. When an OTA is not getting value straight from the metasearch, then it’s inevitable they will stop spending with them.
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We canâ$™t speak to Airbnbâ$™s current or prospective plan, but by considering some of our domain names you will find that Airbnb is already a partially integrated partner. For instance, via pop under users may easily reach and compare prices on Airbnb.
In this a competitive perpendicular, that’s very cost intensive in regards to marketing, we spend sensibly and with purpose. Our growth in the US market demonstrates that we are making the right decisions together with your share of TV ads, retargeting, along with additional advertising and marketing efforts.

When there are lots of major players around, a provider is limited by only their inventory.

With this technology we provide users the most significant choice with one quick look, whilst machine learning established sorting technology guarantees that the results are rated by importance for the requirements of the individual user who searches.

Google has made forays to flights, resorts, tours, and activities â$” would you find it going after vacation leasing too?
Our 300 partners operate with us to get a variety of reasons – one of that will be we are capable to offer a brand new flow of exceptionally capable â$œready-to-bookâ$� traffic to their sites and listings.
As people get more and more accustomed to the concept of a vacation rental as being a beneficial accommodation, they are more likely to test out new means of finding the ideal vacation rental to get his or her preferred destination, budget, and demands -meta-search makes it effortless to accomplish just that.
Inevitably, less powerful services and products will disappear. At the very end, it will be a â$œWinner takes allâper scenario and we’re on a very promising path.
We aggregate and compare more internet sites, and therefore more vacation rentals, more compared to anybody else. This provides the user with a faster, easier, and much more cost efficient approach to find the very ideal accommodation to their specific needs.
How important do you think brand is in meta search?
Phocuswire talked to Dr. Patrick Andrae, chief executive of HomeToGo about current trends as well as the need for meta-search in the vacation rental market.

Doesn’t having Airbnb engage in the model hamper it in anyway? Why do you presume Airbnb has chosen this strategy and you think thereâ$™s chance it’s going to change itâ$™s mind later on?
Generally speaking, metasearch is going to need to continue to evolve to accommodate users seamlessly across devices, including voice search technology.
Would you share what you customer acquisition strategy is since you move up against far larger organizations with deep pockets?

HomeToGo along with Casamundo’s experiences and insights complement one another and build a promising opportunity for future growth and development.

Once a company has a great base, building a brand may help build user recognition and trust, which is always essential in an aggressive industry.
How do you view metasearch platforms evolving in vacation rental and more widely especially in light of these challenges faced by Tripping?

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